News

Japanese sportswear company Hong Kong Descente Trading has agreed a multi-year deal to become an official partner of the Hong Kong Golf Association.

The England and Wales Cricket Board has signed up Etihad Airways as the first official airline partner of the England national cricket teams.

French insurance firm Groupama has signed a long-term stadium naming rights deal with Hungarian Liga football team Ferencvaros.

Business and financial news channel CNBC, which is owned by US media company NBCUniversal, has agreed a deal to serve as the official business media partner to the Cowes Week sailing regatta in the UK.

Azerbaijani mobile operator Nar Mobile has signed up as the first national partner for the inaugural edition of the European Games, which will be staged in Baku next year.

Korean-based outdoor clothing manufacturer and distributor Youngone Outdoor has signed up as an official partner for the PyeongChang 2018 winter Olympic Games.

Global resources company BHP Billiton has agreed to become the new main sponsor of US Major League Soccer team Houston Dynamo.

The European Sponsorship Association has announced that the annual figure for the size of the European sponsorship industry in 2013 has risen to €26.05bn ($35.7bn), a slight increase on 2012 of 0.7 per cent.

AIM Sport has been secured by AS Monaco to serve as the French Ligue 1 football club’s sponsorship and marketing agency in a long-term deal.

English Premier League champion Manchester City has announced a two-year partnership with Saigon Hanoi Commercial Joint Stock Bank (SHB).

German multinational kitchen and bath products manufacturer Teka has agreed a three-year sponsorship deal with Spanish basketball team Real Madrid.

German Bundesliga football team Eintracht Frankfurt has confirmed US sportswear company Nike as its new long-term kit manufacturer.

Car maker Fiat has extended its deal as an official partner of the FIP, the governing body of basketball in Italy.

PyeongChang 2018 has signed up its first domestic sponsor for its staging of the winter Olympic Games by agreeing a deal with telecommunications company KT.

Insurance company Vaudoise has extended its title sponsorship of the Tour de Suisse after the InfrontRingier sports and entertainment agency took control of the organisation and marketing of the cycling event.

Online gaming company NordicBet has agreed to become an official partner of the new Champions Hockey League European club ice hockey competition.