News
Roma recruits ManpowerGroup
Italian Serie A football club AS Roma has agreed a two-year sponsorship deal with US human resources firm ManpowerGroup.
Airbnb teams up with Basketball Australia
Online travel accommodation service Airbnb has penned a new deal to become the title sponsor of Basketball Australia’s men’s national team programme.
Leading Asian Tour event secures presenting sponsor
Online casino company 918.com has signed up as the new presenting sponsor of the Resorts World Manila Masters tournament on golf’s Asian Tour.
Schalke checks in with Melia Hotel International
German Bundeliga football club Schalke 04 has reached a two-year deal to make the Melia Hotel International group its official hotel partner.
Essensa renewal proves good value for Minor League Baseball
Group purchasing organisation Essensa has agreed a five-year renewal to its partnership with Minor League Baseball.
Australian Paralympic Committee retains 2XU partnership
Sports performance clothing manufacturer 2XU has extended its partnership with the Australian Paralympic Committee through until the end of 2016.
Telstra connects with FFA for All-Star game
Football Federation Australia has reached an agreement for telecommunications company Telstra to be the front-of-shirt sponsor when its A-League All Stars play Italian Serie A champion Juventus at Sydney’s ANZ Stadium on August 10.
Bristol Flyers secure main partner for BBL bow
Bristol Flyers have signed up recruitment company RSG as its headline sponsor ahead of its debut season in the British Basketball League.
Dutch lottery set to secure future of Team Belkin
UCI World Tour cycling squad Team Belkin has secured its long-term future with the Dutch national lottery and retail company BrandLoyalty set to agree deals to sponsor the team, according to Dutch newspaper De Telegraaf.
Benfica motors on with Repsol
Spanish energy company Repsol has renewed its long-term sponsorship ties with Portuguese Primeira Liga champion Benfica.
Barbados Tridents take flight with JetBlue Airways
Caribbean Premier League Twenty20 cricket team Barbados Tridents have reached a deal to make US carrier JetBlue Airways its official airline.
Etixx takes on title sponsor rights at Omega Pharma Quick-Step
UCI World Tour cycling team Omega Pharma Quick-Step has sealed a two-year extension to its title sponsorship agreement that will see it take on a new name from the 2015 season.
LFP extends partnership with state lottery group
The Spanish Football League (LFP) has extended its partnership with the country’s state lottery group, Sociedad Estatal Loterías y Apuestas del Estado (SELAE/LAE), for the 2014-15 Spanish Liga season.
Dutch Olympic Committee beds in with mattress partner
Dutch mattress brand M Line has entered into a new partnership with the Netherlands Olympic Committee*Netherlands Sports Federation (NOC*NSF).
Bitcoin partners with Georgia Tech teams
Online payment system Bitcoin has expanded its involvement in American college sport through a sponsorship agreement with the Georgia Institute of Technology’s Athletic Association.
ING-DiBa maintains commitment to German basketball
ING-DiBa, the German subsidiary of Dutch financial services giant ING, has extended its status as the main sponsor of the German Basketball Federation (DBB), along with its endorsement deal with German basketball superstar Dirk Nowitzki.
Serie A clubs handed new sponsorship opportunity
Italian Serie A football clubs have been afforded a new sponsorship opportunity after Lega Serie A, the governing body of the top division, approved the introduction of a fourth branding place on shirts.
Ligue 1’s Evian cruises into new partnership
French Ligue 1 football club Evian has entered into a new partnership with international cruise holiday company MSC Cruises.