News
AFL adds new commercial category with Coates Hire
The AFL Aussie rules league has opened up a new commercial category after entering into a partnership with national equipment hire company Coates Hire.
Suncorp extends commitment to Queensland Rugby League
Queensland Rugby League, the governing body of the sport in the Australian state of Queensland, has extended its partnership with domestic finance, insurance and banking corporation Suncorp.
Cricket Ireland strikes major deal with Indian firm
The Cricket Ireland national governing body has struck a 10-year “multi-million euro” partnership with Indian conglomerate Shapoorji Pallonji Group.
LFP targets further growth after yoghurt partnership
The Liga de Fútbol Profesional (LFP), the Spanish football league, has reached an agreement with yoghurt brand Yogures Pascual.
NRL’s Titans go on the road with new partner
Australian NRL rugby league team the Gold Coast Titans has agreed a two-year sponsorship deal with international infrastructure company Global Road Technology.
Betway becomes World Cup of Pool title sponsor
Online betting company Betway has signed up as the title sponsor of the 2014 World Cup of Pool, which will start next week.
Formula One raises a glass to Johnnie Walker partnership
Scotch whisky brand Johnnie Walker has entered into a multi-year partnership with the Formula One motor-racing series.
Manchester United banks extended partnership in Asian markets
English Premier League football club Manchester United has agreed a five-year extension to its partnership with Malaysian banking group Maybank.
AFL Europe to terminate controversial deal with Royal Brunei Airlines
The AFL Aussie rules league has moved to end a sponsorship deal between its affiliated league in Europe and Royal Brunei Airlines in the wake of controversy surrounding the adoption of Sharia laws in the southeast Asian country.
Trail Blazers and Daimler team up in environmental partnership
NBA basketball franchise Portland Trail Blazers has entered into a partnership with the Daimler Trucks North America division of automotive giant Daimler.
Mercedes times it right with IWC Schaffhausen extension
Formula One motor-racing team Mercedes has extended a partnership with watch manufacturer IWC Schaffhausen.
Harman strikes broad partnership with NBA
Audio equipment provider Harman International has signed a marketing and merchandising partnership with the NBA North American basketball league.
Hockey India extends kit partnership
The Hockey India governing body has extended a partnership with sportswear manufacturer Shiv Naresh for three years, from 2015 to 2017.
Gwangju Universiade toasts new drinks sponsor
Lotte Chilsung Beverage Co. has signed up as a sponsor of the 2015 Gwangju Summer Universiade multi-sport event.
Huawei shirt deal heralds shift in strategy for Galatasaray
Turkish Super Lig football club Galatasaray has signed a shirt sponsorship deal with Chinese telecommunications company Huawei in an agreement that marks a shift in commercial strategy for the Istanbul giant.
Chinese firm signs up as main sponsor of Alba Berlin
Chinese company ZhongDe Metal Group has agreed to become a main sponsor of German Basketball Bundesliga team Alba Berlin.
Tampa Bay Lightning extends local hospital partnership
NHL ice hockey team Tampa Bay Lightning has extended its sponsorship deal with local medical institute Florida Hospital.
FAW-Volkswagen pens broad Chinese basketball sponsorship deal
Car maker FAW-Volkswagen has signed up as a commercial partner of the China national basketball team and the country’s Chinese Basketball Association (CBA) League.