Betway becomes World Cup of Pool title sponsor

Online betting company Betway has signed up as the title sponsor of the 2014 World Cup of Pool, which will start next week.

Under the deal with Matchroom Sport, the promoter of the tournament, the event will be called the Betway World Cup of Pool, running from September 23-28. The competition will take place at the Mountbatten Centre in Portsmouth, UK.

“The World Cup of Pool is one of the sport’s major brands and the event has a huge reach across the world to millions of fans through broadcast and digital platforms,” Matchroom Sport chairman Barry Hearn said. “Globally, pool is one of the most popular participation sports and the Betway World Cup of Pool provides the game’s biggest stages for the game’s biggest stars.”

The six-day event will be broadcast live by UK pay-television broadcaster BSkyB as well as state broadcaster CCTV in China and pay-television broadcasters Fox Sports in Australia, ESPN3 in the USA and OSN in the Middle East.