News
Dutch cycling team confirms Lotto NL rebrand
UCI World Tour cycling squad Team Belkin has confirmed it will be renamed Team Lotto NL under its new sponsorship deals with the Dutch national lottery and retail company BrandLoyalty.
Kraft expands NHL partnership
Kraft has become an official sponsor of the NHL ice hockey league in North America under an enhanced agreement that takes the food company’s Hockeyville initiative into the US market.
Tendulkar’s ISL team secures title sponsor
Kerala Blasters, the Indian Super League football franchise co-owned by cricket legend Sachin Tendulkar, has agreed a deal for conglomerate the Muthoot Pappachan Group to become its title sponsor.
Gilbert selected for EPCR tournaments
European Professional Club Rugby has appointed sports equipment manufacturer Gilbert as the official match ball supplier for its inaugural European Rugby Champions Cup and Challenge Cup tournaments under a three-year deal.
United goes green with first sustainable technology partner
English Premier League football club Manchester United has agreed a deal for Spanish technology and engineering corporation Abengoa to become the team’s first sustainable technology partner.
Georgie Pie eats up naming rights to New Zealand T20 competition
New Zealand Cricket has reached an agreement with Georgie Pie to make the McDonald’s-owned brand the title sponsor of its domestic Twenty20 competition.
Kingspan builds on Hull City partnership
Construction materials producer Kingspan has renewed its sponsorship of English Premier League football team Hull City for the 2014-15 season.
WTA engages Phar Insight to boost lead partner search
The Women’s Tennis Association (WTA) has appointed Phar Insight, the research division of marketing and sponsorship agency Phar, to aid its search for a new lead global partner.
Valencia extends gaming partnership with EA
Spanish Liga football club Valencia has extended its partnership with global video games company Electronic Arts.
OGC Nice wagers on NetBet partnership
French Ligue 1 football club OGC Nice has entered into a partnership with online sports betting company NetBet.
CenturyLink pitches in at Minnesota Twins training base
US telecommunications company CenturyLink has strengthened its ties with the Minnesota Twins by becoming the naming partner of the Major League Baseball team’s training facility.
Tissot signs up for Australian MotoGP race
Watchmaker Tissot has struck a deal to serve as the title sponsor of the Australian race on motorcycling’s 2014 MotoGP World Championship calendar.
West Brom nets Freebets.com partnership
English Premier League football team West Bromwich Albion has entered into a two year sponsorship deal with online betting service Freebets.com.
Bwin lays up Bayern Munich basketball renewal
German Basketball Bundesliga team Bayern Munich has signed a two-year extension to its partnership with betting group Bwin.
Mapfre completes title sponsors for Volvo Ocean Race
Spanish insurance firm Mapfre has granted its backing to the country’s challenge for the 2014-15 Volvo Ocean Race, completing the fleet’s line-up of title sponsors with just over a week to go before the sailing event’s launch.
MLB drives forward with ride-sharing partnership
Major League Baseball has entered into a partnership with US transportation network company Lyft that will allow supporters to share car journeys with other fans to and from games.
Turkish Airlines expands basketball footprint with BJ-League
Turkish Airlines has agreed a two-year deal to become the title sponsor of Japanese basketball competition the BJ-League.
Danish handball leagues land title sponsor
The Danish Handball League has struck a deal for domestic pay-television operator Boxer to become the new title sponsor of the country's top-tier men’s and women’s club competitions.