DHL steps up to become Harlequins’ main partner
English Premiership rugby union club Harlequins has announced a five-year deal, from 2014-15 to 2018-19, under which logistics company DHL will become its new main sponsor.
FFF bets on PMU extension
French state-controlled betting and gaming operator PMU has agreed a four-year extension to its partnership with the French Football Federation.
McCain chips in with Tour de France sponsorship
Frozen foods producer McCain Foods has agreed a deal to become a sponsor of the 2014 Tour de France cycling race.
Allianz to sponsor new Rapid stadium
German financial services company Allianz has expanded its sports venue naming rights portfolio by signing up as the sponsor of Austrian football club Rapid Vienna’s new stadium.
United links up with pharmaceutical company in Asia
English Premier League football club Manchester United has sealed a multi-year sponsorship deal with Korean pharmaceutical company Cho-A Pharm.
Rio 2016 boosts knowledge base with Nielsen partnership
US information and measurement company Nielsen has extended its relationship with the Olympic and Paralympic Games by signing a partnership with the local organising committee for Rio 2016.
Dallas Cowboys team up with local hospital
NFL American football team Dallas Cowboys has entered into a commercial partnership with the Forest Park Medical Center.
Kings continue local events drive with US Track & Fields
The ownership group of the Sacramento Kings NBA basketball franchise has agreed a marketing partnership covering the 2014 USA Outdoor Track & Field Championships.
Lyoness Open teams up again with green partner
Environmental organisation the Greenfinity Foundation has been recruited as a presenting sponsor of the Lyoness Open tournament on golf’s European Tour.
Ulster Rugby takes on first stadium rights partner
Belfast-based Pro12 club Ulster Rugby has announced that its Ravenhill Stadium will be renamed the Kingspan Stadium under a 10-year naming rights deal with the Kingspan Group – an existing commercial partner of the province.