SportBusiness Sponsorship staff

English Premiership rugby union club Harlequins has announced a five-year deal, from 2014-15 to 2018-19, under which logistics company DHL will become its new main sponsor.

French state-controlled betting and gaming operator PMU has agreed a four-year extension to its partnership with the French Football Federation.

Frozen foods producer McCain Foods has agreed a deal to become a sponsor of the 2014 Tour de France cycling race.

German financial services company Allianz has expanded its sports venue naming rights portfolio by signing up as the sponsor of Austrian football club Rapid Vienna’s new stadium.

English Premier League football club Manchester United has sealed a multi-year sponsorship deal with Korean pharmaceutical company Cho-A Pharm.

US information and measurement company Nielsen has extended its relationship with the Olympic and Paralympic Games by signing a partnership with the local organising committee for Rio 2016.

NFL American football team Dallas Cowboys has entered into a commercial partnership with the Forest Park Medical Center.

The ownership group of the Sacramento Kings NBA basketball franchise has agreed a marketing partnership covering the 2014 USA Outdoor Track & Field Championships.

Environmental organisation the Greenfinity Foundation has been recruited as a presenting sponsor of the Lyoness Open tournament on golf’s European Tour.

Belfast-based Pro12 club Ulster Rugby has announced that its Ravenhill Stadium will be renamed the Kingspan Stadium under a 10-year naming rights deal with the Kingspan Group – an existing commercial partner of the province.