TLC188.com bets on Sunderland extension
English Premier League football club Sunderland has signed an extension to its partnership with Asian online gaming operator TLC188.com.
Puma races ahead with Great Run Series
German sportswear company Puma has entered into a partnership with mass participation event organiser Nova International to sponsor its UK long-distance running property the Great Run Series.
Estrella Damm becomes Mediterranean Games sponsor
Catalan beer brand Estrella Damm has penned a deal to become the first sponsor of the 2017 Mediterranean Games.
Microsoft Devices links up with Finnish basketball
Microsoft Devices, the new name for mobile phone manufacturer Nokia, has secured a deal with the Finnish Basketball Association.
EDF fuels long-term FFF deal
French energy company EDF has agreed a long-term sponsorship deal with Fédération Française de Football (FFF), the sport’s governing body in the country.
Vitesse Arnhem extends Abramovich ties with Truphone deal
Global mobile network Truphone has agreed a three-year deal to become the main sponsor of Dutch Eredivisie football team Vitesse Arnhem through the 2016-17 season.
Advocate snaps up Bulls training facility naming rights
NBA basketball franchise the Chicago Bulls has announced an expanded multi-year agreement with Illinois-based Advocate Health Care that will lead to the company assuming naming rights for the team’s new training facility.
Caisse d’Epargne secures French basketball, handball agreements
Banking group Caisse d’Epargne has signed up as a sponsor of the FFBB and the FFHB, the national governing bodies of basketball and handball in France, respectively.
Ford upgrades NZC deal to take shirt sponsor rights
US car maker Ford has strengthened its partnership with New Zealand Cricket by becoming shirt sponsor of the national team.
Triangle signs on for another season with Monaco
French Ligue 1 football club Monaco has signed a one-year extension to its commercial partnership with recruitment agency Triangle Interim.