SportBusiness Sponsorship staff

Building and aerospace industries specialist United Technologies has reached a deal to serve as presenting sponsor at the Women’s Tennis Association’s Connecticut Open tournament.

Italian industrial vehicle manufacturer Iveco has agreed a title sponsorship deal for the 2014 TT Assen MotoGP motorcycling race, with the contract designed to promote its new Daily model.

Solar energy technology company Hanergy has signed up as an official partner of the Beijing ePrix, the inaugural race on the International Motorsport Federation’s (FIA) Formula E Championship electric car-racing calendar.

A string of blue chip partners, including KPMG and Siemens, were unveiled for Ben Ainslie Racing at the launch today (Tuesday) of the British sailing team that will compete in the next edition of the America’s Cup, which will conclude in 2017.

The Infront Sports & Media agency has struck a long-term deal to become the exclusive marketing partner of FC Köln after the football club gained promotion back to the German Bundesliga top division.

The CAA Sports agency has been appointed by AS Roma to help the Italian Serie A football club market sponsorship rights to its new stadium.

Health club group Fitness First has struck a deal to become the first ever fitness partner of the British Olympic Association.

French Ligue 1 football club Lorient has signed a three-year partnership with German sportswear manufacturer Adidas.

Australian National Rugby League team the Canberra Raiders have signed a one-year extension to their major sponsorship agreement with Chinese telecommunications firm Huawei.

Spanish Liga football club Granada has signed a partnership deal with sportswear company Joma.