ITF holds court with Uniqlo for wheelchair tennis
Japanese clothing brand Uniqlo has announced a three-year sponsorship agreement with the International Tennis Federation relating to the governing body’s wheelchair tennis properties.
World Lacrosse Championship secures presenting sponsor
Trusted Choice, a consumer branding programme for independent insurance agents and brokers, has agreed to become the presenting sponsor of the 2014 World Lacrosse Championship national team competition.
Newbery drives into US with American Cricket Federation deal
Cricket equipment manufacturer Newbery has agreed a five-year deal with the American Cricket Federation to become the naming sponsor of its national 40-over competition.
PGA of Australia tops up Coca-Cola Amatil partnership
The PGA of Australia golf organisation has agreed a five-year extension to its partnership with the Coca-Cola Amatil beverage group.
Gillette to strengthen MLB ties at Home Run Derby
Major League Baseball Properties (MLBP) has reached a deal for male grooming brand Gillette to be the title sponsor of its 2014 Home Run Derby.
West Ham in play with Marathonbet
English Premier League football team West Ham United has agreed a deal with Marathonbet to make the online bookmaker its global betting partner.
RheinEnergie extends main sponsorship of Sharks
National infrastructure and services company RheinEnergie has extended a sponsorship deal with the Cologne Sharks, from German ice hockey’s top-tier DEL, to a 16th consecutive year.
Swansea banks record deal with main sponsor
English Premier League football club Swansea City has struck the largest sponsorship deal in its history by extending an agreement with its main sponsor, global financial services provider Goldenway.
NFL’s Bills seal naming rights deal for training complex
US sportswear and sports equipment dealer ADPRO Sports has acquired the naming rights for the training complex of NFL American football franchise the Buffalo Bills.
Esurance signs up with San Francisco 49ers
NFL American football team the San Francisco 49ers has agreed a multi-year sponsorship deal with insurance firm Esurance.