SportBusiness Sponsorship staff

Japanese clothing brand Uniqlo has announced a three-year sponsorship agreement with the International Tennis Federation relating to the governing body’s wheelchair tennis properties.

Trusted Choice, a consumer branding programme for independent insurance agents and brokers, has agreed to become the presenting sponsor of the 2014 World Lacrosse Championship national team competition.

Cricket equipment manufacturer Newbery has agreed a five-year deal with the American Cricket Federation to become the naming sponsor of its national 40-over competition.

The PGA of Australia golf organisation has agreed a five-year extension to its partnership with the Coca-Cola Amatil beverage group.

Major League Baseball Properties (MLBP) has reached a deal for male grooming brand Gillette to be the title sponsor of its 2014 Home Run Derby.

English Premier League football team West Ham United has agreed a deal with Marathonbet to make the online bookmaker its global betting partner.

National infrastructure and services company RheinEnergie has extended a sponsorship deal with the Cologne Sharks, from German ice hockey’s top-tier DEL, to a 16th consecutive year.

English Premier League football club Swansea City has struck the largest sponsorship deal in its history by extending an agreement with its main sponsor, global financial services provider Goldenway.

US sportswear and sports equipment dealer ADPRO Sports has acquired the naming rights for the training complex of NFL American football franchise the Buffalo Bills.

NFL American football team the San Francisco 49ers has agreed a multi-year sponsorship deal with insurance firm Esurance.