English Premier League football team West Ham United has agreed a deal with Marathonbet to make the online bookmaker its global betting partner.
Under the long-term partnership – the precise length and financial terms of which were not disclosed – Marathonbet will also take on title sponsorship of the club’s annual home pre-season friendly, which becomes the Marathonbet Cup.
Marathonbet made its first significant move into the English football market last summer when it agreed a two-year shirt sponsorship deal with Fulham, although West Ham’s fellow London club was relegated from the Premier League at the end of last season.
Graham Luke, chief executive of Marathonbet, said: “The future of West Ham United looks very bright, with the club preparing to move to the Olympic Stadium. The club's ambitions echo our own as we look to grow and expand into new territories. This global agreement is a key vehicle in helping us reach our strategic goals.”
West Ham finished the 2013-14 Premier League season in 13th position.