University of Kentucky strikes lucrative deal with JMI Sports
The UK Athletics division of the University of Kentucky has awarded the JMI Sports agency its athletics and campus multimedia marketing rights in a 15-year deal worth $210m (€154.4m).
Nike extends key KNVB contract
Sportswear company Nike has extended its partnership with the Royal Netherlands Football Federation (KNVB) until 2026.
Nascar enlists Bank of America for Troops to the Track
North American stock car racing series Nascar has reached a deal to make multinational banking and financial services corporation Bank of America the presenting sponsor of its Troops to the Track initiative.
Bianchi backs ProTour team after Belkin exit
Racing bikes manufacturer Bianchi has reaffirmed its commitment to Team Belkin for 2015, providing the UCI ProTour cycling squad can find a new title sponsor.
ProTour team launches crowd funding drive to aid sponsor search
UCI ProTour cycling squad Team Belkin has taken the unusual move of turning to crowd funding to drive its search for a new title sponsor.
NBA links up with SnapSports for Nation Tour
Sports surfacing company SnapSports has struck a deal with the NBA to become a partner of the North American basketball league’s 2014 Nation Tour off-season initiative.
Toshiba Medical Systems to look after Glasgow 2014
Medical electronics group Toshiba Medical Systems has agreed a deal to become a sponsor of the Glasgow 2014 Commonwealth Games.
Acura tees off Tiger Woods Foundation partnership
Acura, the luxury car division of Japanese automotive company Honda, has agreed a deal to become the official vehicle of the Tiger Woods Foundation and its associated golf tournaments.
Buxton in the saddle for Tour de France’s Grand Départ
Nestlé Waters’ Buxton brand has reached an agreement to sponsor the first three stages of this year’s Tour de France.
Bitcoin on the money with St. Petersburg Bowl deal
Online payment system Bitcoin will become the title sponsor of college American football’s St. Petersburg Bowl post-season game under a three-year sponsorship deal signed by ESPN Events and Bitcoin payment processor BitPay.