Bundesliga’s Koln extends with luggage partner
Luggage manufacturer Rimowa has agreed a one-year extension to its partnership with German football team Köln after the club gained promotion to the top-tier Bundesliga.
Alabama and Auburn renew sponsor deals
Sports, outdoor and lifestyle retailer Academy Sports + Outdoors has renewed its multi-year partnerships with the University of Alabama and Auburn University.
BTC connects with Bahamas Athletics for National Championships
The Bahamas’ partly government-owned telecommunications company BTC has reached an agreement to return as title sponsor of Bahamas Athletics’ Junior and Senior National Track and Field Championships.
Hannover 96 nets new shirt sponsor
Construction company Heinz von Heiden has agreed a three-year deal to be the main sponsor of German Bundesliga football team Hannover 96.
Tourism body joins Canada Winter Games roster
Local tourism industry stakeholders group Tourism Prince George has agreed a partnership with the 2015 Canada Winter Games.
NTUC FairPrice bags top tier SEA Games deal
Singapore supermarket chain NTUC FairPrice has reached a deal worth S$5m (€2.9m/$4m) to become a tier one sponsor of the 2015 Southeast Asian (SEA) Games.
Subaru Australia on board for Tour Down Under
The Australian arm of Japanese automotive manufacturer Subaru has signed a three-year deal to become the vehicle sponsor of UCI ProTour cycling event the Tour Down Under.
Fun88 puts its money on Burnley’s Premier League return
Asian online gaming brand Fun88 has renewed its ties with Burnley to become the English Premier League newcomer’s shirt sponsor for the 2014-15 football season.
Lazio measures up for Domenico Vacca
Italian Serie A football club Lazio has agreed a partnership with Domenico Vacca to make the fashion brand its official formalwear provider.
Glasgow 2014 makes Genius move with latest partner
Genius Gluten Free has been announced as the latest addition to the sponsorship family for Glasgow’s staging of the 2014 Commonwealth Games.