New Amsterdam Vodka drinks to huge inventory in new NHL deal
The National Hockey League has signed its first ever vodka partnership with US spirits brand New Amsterdam Vodka
Tissot eyes 12-year extension with Asian Games
Swiss watchmaker Tissot is likely to extend its partnership with the Asian Games for another 12 years, until the 2026 games in Nagoya, Japan, according to the brand’s chief executive.
LaLiga’s pivot to Asia nets summer sponsorship windfall
Spain’s LaLiga added at least $8.1m (£6.2m/€7m) in sponsorship revenue over the summer via five new deals, SportBusiness Sponsorship has learned.
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Tottenham Hotspur names New Era as Official Headwear Licensee
Premier League club Tottenham Hotspur has named US baseball cap maker New Era as its Official Headwear Licensee
Bayern Munich turns up the heat in Viesseman regional deal
Bundesliga club Bayern Munich has turned up the heat in its sponsorship portfolio, after signing a new regional deal with German boiler manufacturer Viesseman.
Konami renews Pro Evo deal with Arsenal
Video game developer Konami has renewed its Official Football Video Game Partner deal with Premier League club Arsenal for the 2018-19 season
Brahma beer renews partnership with Santos FC
Brazilian beer Brahma has renewed its partnership with Santos FC, the former home of both Pelé and Neymar, until the end of the 2018-19 season.
Socios.com signs new global partnership with Juventus
Blockchain-based fan engagement platform Socios
WeChat becomes first social media sponsor of World Golf Championship
Chinese social media platform WeChat has teamed up with the World Golf Championship-HSBC Champions as an Official Partner of this year’s tournament.
Liverpool signs with Swiss ski resort Verbier
Premier League club Liverpool has signed a new partnership with Swiss ski resort Verbier.
Under the four-year deal, Verbier will become the club's first ever Official Destination Partner in Europe