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Brahma beer renews partnership with Santos FC

Brazilian beer Brahma has renewed its partnership with Santos FC, the former home of both Pelé and Neymar, until the end of the 2018-19 season.

A subsidiary of global drinks conglomerate AB InBev, Brahma is a third-tier sponsor at Santos, alongside brands such as Gatorade and Flexform.

As part of the deal, Santos supporters can claim discounts on Brahma and other and AB InBev beers, such as Empório da Cerveja and Chopp Brahma Express.

In 2017, Brahma helped Santos to launch its Fábrica de Campeões (‘Factory of Champions’) academy at the CT Rei Pelé training ground.

Brahma has invested in other club renovations over the years, such as modernising the changing rooms at Santos’s Vila Belmiro stadium in 2013, and laying a new pavement at the stadium gates in 2016.

These renovations have been made possible by the Brahma Fund, which the brand uses to invest in renovations at its partner clubs.

Through the fund, Brahma has invested in construction projects at other Brazilian clubs where it is a sponsor, such as São Paulo FC, Palmeiras and Fluminense.