AFL inks five-year Crypto.com sponsorship deal
The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform Crypto.com.
The deal makes Crypto
Naomi Osaka named highest-paid female athlete in the world
Naomi Osaka was the highest-paid female athlete in the world in 2021, according to Forbes business magazine.
The Japanese tennis star made $57
JD.com sponsors Chinese aerial skiing team
Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics.
JD's designation will be official partner of the team
Sportfive adds China-based NetEase Games to esports portfolio
Chinese video game developer and publisher NetEase Games has appointed sports marketing agency Sportfive as its global business partner
Tata lands Indian Premier League title sponsorship
Indian conglomerate Tata Group is to replace Chinese mobile phone manufacturer Vivo as the title sponsor of the Indian Premier League cricket competition.
The Times of India reports Tata will pay Rs6
Chinese University Basketball Association adds two sponsors
The Chinese University Basketball Association has added two more sponsors for this year’s CUBA season, which began in Chengdu last weekend.
Malaysian university Cyberlynx announced as Southampton academy partner
Premier League club Southampton has unveiled Malaysian university Cyberlynx International College as its latest international academy partner
Twenty First Century Media to market revamped Sharjah T20 tournament
Indian sports marketing agency Twenty First Century Media has agreed a deal manage the commercial rights of the revamped Cricketers Benefit Fund Series (CBFS) T20 competition in Sharjah in the United Arab…
Fantasy gaming platform Howzat announced as Legends League Cricket title sponsor
Indian fantasy gaming platform Howzat has been announced as the title sponsor of the inaugural Legends League Cricket tournament
Son Heung-min scores Tiger Beer endorsement deal
South Korean football star Son Heung-min has secured an endorsement deal with Tiger Beer ahead of the Singaporean brand’s 90th anniversary and the lunar year of the tiger.