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Sportfive adds China-based NetEase Games to esports portfolio

NetEase Games celebrates the launch of its first mobile game in the US. (Photo by Mat Hayward/Getty Images for NetEase)

Chinese video game developer and publisher NetEase Games has appointed sports marketing agency Sportfive as its global business partner.

Sportfive will be responsible for the commercialisation of NetEase’s PC and mobile games, and will be the official commercial agency of all NetEase esports leagues.

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