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Twenty First Century Media to market revamped Sharjah T20 tournament

Sharjah Cricket Stadium will host all 27 CBFS matches. (Photo by Alex Davidson/Getty Images)

Indian sports marketing agency Twenty First Century Media has agreed a deal manage the commercial rights of the revamped Cricketers Benefit Fund Series (CBFS) T20 competition in Sharjah in the United Arab Emirates.

TCM's deal includes managing, promoting and distributing media rights for this year's competition, which begins this Saturday (January 8). The deal was agreed with Sharjah Cricket, the organisation that manages Sharjah Cricket Stadium, one of the main cricket venues in the UAE and the venue for the CBFS.

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