PIF puts name to golf’s Saudi International
Saudi Arabia’s Public Investment Fund has been named as the title sponsor of next month’s Saudi International, the first event of the 2022-23 Asian Tour.
Chinese University Basketball Association nets new commercial deals
The Chinese University Basketball Association has added Chinese video-sharing platform Bilibili as 'official content creation partner' ahead of its 2022 season
PGA of Australia strikes five-year Coca-Cola sponsorship deal
The PGA of Australia has announced a new five-year sponsorship deal with Coca-Cola Europacific Partners (CCEP), continuing its 13-year association with the beverage group
Singapore Sports Hub aims to cut carbon emissions through Dow tie-up
US-based chemicals corporation Dow has announced a carbon emissions partnership agreement with Singapore Sports Hub, the multi-venue district housing the city state’s sports facilities.
Indian platform FanCraze adds big hitters ahead of NFT launch
Indian non-fungible token (NFT) platform FanCraze has unveiled India white-ball captain Rohit Sharma and star bowler Jasprit Bumrah as brand ambassadors ahead of its launch
Raducanu takes off with British Airways in latest endorsement deal
British Airways has become the latest brand to sponsor Emma Raducanu, after the British tennis star was named global brand ambassador for the airline
Icepeak to supply Chinese skiers with Beijing 2022 apparel
Finnish sportswear brand Icepeak is to sponsor China’s skiing teams at next year’s Winter Olympic Games after being named an official apparel partner of the Chinese national teams.
Fina president: ‘We are not promoting our sport as effectively as we should’
Husain Al-Musallam, president of the International Swimming Federation (Fina), has said that the federation is not promoting the sport as effectively as it should
Pro Kabaddi League adds eight sponsors
India's Pro Kabaddi League has added eight sponsors ahead of its return from a two-year hiatus tomorrow (Wednesday)
Fina and Myrtha Pools agree four-year sponsorship extension
Myrtha Pools will continue to supply competition pools to the International Swimming Federation (Fina) after the parties announced a four-year renewal of their long-term sponsorship agreement at the ongoing…