(Photo by Nikola Krstic/MB Media/Getty Images)

BKT adds EuroCup title rights to EuroLeague deal to reach rural markets

Tyre manufacturer BKT acquired the title rights to the EuroCup, Europe’s second-tier basketball competition, after previous incumbent, snack brand 7Days, was unsuccessful with a lowball offer to retain the rights.
(Clive Mason/Getty Images)

DP World ramps up McLaren activation plans for Singapore Grand Prix 

SportBusiness Sponsorship talks to DP World and its agency of record 160over90 about the brand’s sponsorship strategy and how it is leveraging a deal with McLaren F1 to support its B2B objectives.

Breaking Limits | Unilever and the Fifa Women’s World Cup

SportBusiness Sponsorship examines how Unilever supported its alignment with this year’s Fifa Women’s World Cup with several grassroots initiatives.