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Bayern Munich and Adobe have decided to end their sponsorship agreement by mutual consent, just one year into a three-year contract.
Andrea Morando, global head of partnerships at Socios, explains the company’s latest partnership with Tottenham Hotspur and how it represents a new stage in the development of its fan engagement tools.
Crystal Tsang of Etihad Airways explains how the brand’s sponsorship strategy is based on helping it grow in key destinations to which it flies.
The Sponsorship Works: 2023 Football Activations Casebook is out now.
