Tyre manufacturer BKT acquired the title rights to the EuroCup, Europe’s second-tier basketball competition, after previous incumbent, snack brand 7Days, was unsuccessful with a lowball offer to retain the rights.

Sorare is unlikely to make significant additions to its sports licensing portfolio in the immediate future and will spend the coming months focusing on “growth and marketing”, according to the company’s head of business development, Michael Meltzer.

SportBusiness Sponsorship explains how Westpac used its position as NRL match ball sponsor to differentiate itself from rival ‘Big 4’ banks in Australia.