Brand Profile
Danielle Lee, director of brand and marketing for Metro Bank, explains why the company is making grassroots women’s cricket the focus of its sponsorship deal with the ECB.
Tyre manufacturer BKT acquired the title rights to the EuroCup, Europe’s second-tier basketball competition, after previous incumbent, snack brand 7Days, was unsuccessful with a lowball offer to retain the rights.
SportBusiness Sponsorship talks to DP World and its agency of record 160over90 about the brand’s sponsorship strategy and how it is leveraging a deal with McLaren F1 to support its B2B objectives.
SportBusiness Sponsorship examines how Unilever supported its alignment with this year’s Fifa Women’s World Cup with several grassroots initiatives.
