UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.
Nike will sign its first ever top-tier domestic Olympic sponsorship as part of an eight-year deal ahead of the Los Angeles Olympic and Paralympic Games in 2028
Spain’s national football federation has inked three renewals and one new partnership in this year’s first quarter, raising at least €5.5m ($6.2m) in sponsorship revenue. T
American soft drink giant Coca-Cola will pay just under $3m (€2.65m) per season to partner with global esports property the Overwatch League (OWL), according to industry sources.
Mobile virtual network operator Lycamobile has stepped up its association with the Jacksonville Jaguars by becoming a top-tier partner of the NFL American football team
Telco TIM has agreed a four-year extension to its contract as a Top Partner of the Italian Football Federation (FIGC). The extension has been signed in the 20th anniversary year of the partnership
Hong Kong casino brand Galaxy Entertainment has signed as the new title partner of the inaugural EuroJapan Cup
Danish Superliga football club Aalborg BK (AaB) has extended its deal with stadium naming rights partner, cement manufacturer Aalborg Portland
Global safety science brand UL has signed as the latest partner of the World Rugby Sevens Series
Major League Baseball club the Los Angeles Angels has agreed a multi-year partnership with health system MemorialCare
Chinese beer brand Harbin Brewery has signed as the latest sponsor of China’s League of Legends Pro League (LPL).