Brand Profile
Decathlon has announced ambitions to sign ball supply agreements in South American football after becoming the official match ball supplier for the Uefa Europa League and Uefa Conference League.
India-based property Ultimate Table Tennis (UTT) is close to filling its sponsorship portfolio after IndianOil paid a small uplift to renew its title sponsorship deal for the upcoming 2024 season.
Tennis’ relatively light interaction with the technology sector was a key factor in Infosys’ decision to launch its sponsorship portfolio with the sport in 2015, according to senior marketing executive Navin Rammohan.
Stella Artois used its association with the Wimbledon tennis grand slam to launch a range of live, digital and on-pack promotions.
