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Spurs deal marks ‘new stage’ in Socios fan engagement strategy

Andrea Morando, global head of partnerships at Socios, explains the company’s latest partnership with Tottenham Hotspur and how it represents a new stage in the development of its fan engagement tools.
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‘A Man City player talking about their home is authentic’ | Crystal Tsang, Etihad

Crystal Tsang of Etihad Airways explains how the brand’s sponsorship strategy is based on helping it grow in key destinations to which it flies.

Sponsorship Works: 2023 Football Activations Casebook

The Sponsorship Works: 2023 Football Activations Casebook is out now.