Top Story
Formula One has been the subject of false claims by an Asian online casino over a regional sponsorship deal, SportBusiness understands.
The Washington Commanders’ new stadium-naming agreement with the Virginia-based Northwest Federal Credit Union has been struck with one eye on the franchise moving into a new stadium in the near future.
Ben Calveley, British & Irish Lions chief executive, says the decision to pool some sponsorship assets with Rugby Australia for the team’s upcoming tour to the country is driving value for sponsors.
SportBusiness Sponsorship examines how Mexican beer brand Modelo uses a series of watch parties to activate its sponsorship deal with MLS side LA Galaxy.
