(Photo by Marc Atkins/Getty Images)

Spurs deal marks ‘new stage’ in Socios fan engagement strategy

Andrea Morando, global head of partnerships at Socios, explains the company’s latest partnership with Tottenham Hotspur and how it represents a new stage in the development of its fan engagement tools.
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‘A Man City player talking about their home is authentic’ | Crystal Tsang, Etihad

Crystal Tsang of Etihad Airways explains how the brand’s sponsorship strategy is based on helping it grow in key destinations to which it flies.
Photo: One Esports.

The ONE Esports App – Samsung and ONE Esports

In January 2022, Southeast Asian esports organisation ONE Esports and smartphone manufacturer Samsung entered a long-term agreement with the intention of launching an esports app, exclusive to Samsung…