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Everton completes Kick/Stake combo to double sleeve income

Everton secured the most lucrative sleeve sponsorship agreement in its history when it sealed a deal with controversial streaming platform Kick in early August.
(Clive Mason/Getty Images)

DP World ramps up McLaren activation plans for Singapore Grand Prix 

SportBusiness Sponsorship talks to DP World and its agency of record 160over90 about the brand’s sponsorship strategy and how it is leveraging a deal with McLaren F1 to support its B2B objectives.

Breaking Limits | Unilever and the Fifa Women’s World Cup

SportBusiness Sponsorship examines how Unilever supported its alignment with this year’s Fifa Women’s World Cup with several grassroots initiatives.