The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.
The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.
Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.
US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.
Premier League club Liverpool has extended its record-breaking partnership with Danish beer brand Carlsberg
French mineral water brand Perrier has agreed a four-year extension to its longstanding partnership with Roland-Garros, home of the French Open tennis grand slam
The Ultimate Fighting Championship (UFC) has signed new partnerships with Canadian CBD firm Aurora Cannabis and US sports nutrition brand Thorne
Manchester United is still the leading sponsorship platform in English football, according to a new report from sponsorship analytics firm DataPOWA
Ligue 1 club Stade de Reims has signed a new main shirt sponsor deal with Taiwanese airline EVA Air
German Bundesliga football club Bayern Munich has extended its longstanding partnership with the Paulaner brewery
Austin-based St. David's HealthCare has become the first major sponsorship for Major League Soccer expansion club Austin FC
UK bookmaker Betfred has renewed its title sponsorship of the Super League rugby league competition. The new deal will run until the end of the 2021 season