(Photo by Jean Catuffe/Getty Images)

EPCR secures Champions Cup title uplift, frees pouring rights for clubs

Investec’s decision to take the title sponsorship rights to European Professional Club Rugby’s Champions Cup has helped the competition to emerge from a challenging period commercially.
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DP World ramps up McLaren activation plans for Singapore Grand Prix 

SportBusiness Sponsorship talks to DP World and its agency of record 160over90 about the brand’s sponsorship strategy and how it is leveraging a deal with McLaren F1 to support its B2B objectives.

Breaking Limits | Unilever and the Fifa Women’s World Cup

SportBusiness Sponsorship examines how Unilever supported its alignment with this year’s Fifa Women’s World Cup with several grassroots initiatives.