(Stu Forster/Getty Images)

Guinness increases rugby standing with cross-property Six Nations renewal

Six Nations Rugby has secured an uplift in the value of the men’s and women’s Six Nations title rights in its recent sponsorship renewal with Guinness.
 (Photo by Philippe Nanchino/Eurasia Sport Images/Getty Images)

‘Right now, F1’s got the best coverage’ | Greg Hall, MoneyGram

MoneyGram says its title sponsorship agreement with the Haas Formula 1 team allows it to tell a story about its digital payment capabilities and reach consumers in markets where it derives 70 per cent of its revenues.
Photo: Danny Chatham

WeAreFearless and Hackney Women FC

The WeAreFearless agency’s shirt sponsorship deal with Hackney Women’s FC highlighted its expertise in women’s sport and followed the launch of a dedicated women’s sport division.