(Photo by Chris Graythen/Getty Images)

Santander ends F1’s banking sector search

Formula 1 is understood to have held talks with brands including UBS and HSBC before landing on a deal with Spanish bank Santander.
(Photo by Sarah Stier/Getty Images)

Paris LOC beats domestic target to spark legacy 

French sports marketers expect a legacy of business growth from the success of Paris 2024’s domestic sponsorship programme.
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‘Health is’ – Bupa and ParalympicsGB

Bupa delivered an immersive campaign to highlight its sponsorship of ParalympicsGB during the Paris 2024 Paralympic Games.