Philippine betting brand LoveBet will pay between €2m and €2.5m per season to partner with French Ligue 1 club Paris Saint-Germain.
Spanish telco Telefónica has renewed its title sponsorship of the Team Movistar UCI World Tour outfit from 2019 to 2021. Telefónica will pay between €12m ($13.5m)
Italian carmaker Alfa Romeo is understood to have paid an extra $5m (€4.4m) per year to upgrade from title sponsor of the Sauber Formula One Team to full team rights.
Fnatic's new front-of-shirt deal with Chinese smartphone maker OnePlus is believed to be the biggest shirt deal in esports history, SportBusiness Sponsorship has learned.
Formula One motor-racing team Ferrari has sealed a sponsorship deal with Australian forex and CFD broker EightCap
Swiss Formula One motor-racing team Alfa Romeo Racing has signed new partnerships with automotive components manufacturers Magneti Marelli and Adler-Pelzer Group
The organising committee of the Tokyo 2020 Olympic and Paralympic Games has signed new partnerships with Narita International Airport Corporation and Japan Airport Terminal
German software brand SAP has expanded its partnership with ESL, the world’s largest esports event organiser.
Spanish beer brand Mahou has signed a second-tier shirt sponsorship deal with the Movistar Riders esports team
Chinese consumer electronics brand TCL has signed as a Regional Partner of this year’s Copa América in Brazil – South America’s quadrennial national team football tournament. Un
Major League Soccer is poised to become the latest major US sports league to launch an official sports betting and data partnership
French energy management company Schneider Electric has agreed a sponsorship deal with the Saudi Professional League, the top tier of club football in Saudi Arabia