Brand Profile
AXA acquired the naming rights to Liverpool Women’s new Melwood Training Centre to support a global campaign targeting female consumers, according to Virginie Berçot, global brand director for the French multinational insurance firm.
Andrea Morando, global head of partnerships at Socios, explains the company’s latest partnership with Tottenham Hotspur and how it represents a new stage in the development of its fan engagement tools.
Crystal Tsang of Etihad Airways explains how the brand’s sponsorship strategy is based on helping it grow in key destinations to which it flies.
In January 2022, Southeast Asian esports organisation ONE Esports and smartphone manufacturer Samsung entered a long-term agreement with the intention of launching an esports app, exclusive to Samsung…
