Interview
Luton Town believes its decision to forgo sponsors from the gambling industry is costing it between £2m and £3m this season in lost income but chief executive Gary Sweet says it has no intention to reverse the stance.
Everton secured the most lucrative sleeve sponsorship agreement in its history when it sealed a deal with controversial streaming platform Kick in early August.
SportBusiness Sponsorship talks to DP World and its agency of record 160over90 about the brand’s sponsorship strategy and how it is leveraging a deal with McLaren F1 to support its B2B objectives.
SportBusiness Sponsorship examines how Unilever supported its alignment with this year’s Fifa Women’s World Cup with several grassroots initiatives.
