WHAT SPORTBUSINESS SPONSORSHIP OFFERS YOU
In-depth News & Analysis
We provide exclusive, global coverage of all sports giving you intelligence on new deals in sports sponsorship, including: • Analysis of rights fees • Contract durations • Inventories and the strategy behind the deal • Plus we keep you up-to-date with a daily news email
Sample AnalysisLast-minute Expedia deal completes Champions League line-up
With new reports every month we cover the sectors and sports that matter to you, such as: • Sponsorship in NFL, NBA, NHL, MLB • Retail sponsorship in sport • European Football • Betting sponsorship in sport
Sample ReportBetting sponsorship in sport, 2018
Our Deals Tracker service allows you to access sponsorship deals from: • The top 2,000 sports properties • Over 10,000 contact details for brands and rights-holders as well • An activation database • Plus new deals are added regularly
Deals Tracker AccessDeals Tracker
SPORTBUSINESS SPONSORSHIP HELPS YOU TO...
- Identify and win new sponsors
- Retain existing partners
- Align your brand with the right sports properties to deliver your marketing objectives.
- Identify sponsorship decision makers
- Review activation activity to develop more sponsorship sales opportunities
- Analyse competitor activity
THE BEST OF SPORTBUSINESS SPONSORHIP
American soft drink giant Coca-Cola will pay just under $3m (€2.65m) per season to partner with global esports property the Overwatch League (OWL), according to industry sources.
Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.
Formula One team McLaren Racing has raised more than £10m (€11.6m/$12.9m) through new deals with British American Tobacco and US soft drink giant Coca-Cola, according to industry sources.
Philippine betting brand LoveBet will pay between €2m and €2.5m per season to partner with French Ligue 1 club Paris Saint-Germain.
WHAT OUR CLIENTS SAY
SportBusiness Media is indispensable for those working in the sports industry and managing media rights.
SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients.