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HP title sponsorship deal shows enduring strength of Ferrari brand

Hewlett-Packard has taken one of the biggest ticket sponsorship items in Formula 1 off the market in its recent title sponsorship agreement with Scuderia Ferrari.
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‘Sport and travel go hand-in-hand’ | Sonja Balcer, Skyscanner

Sonja Balcer, Skyscanner’s director of affiliate and performance partnerships, explains why the brand chose to open its sports sponsorship account with golf’s Solheim Cup.
Image: OKX

‘My Fabric’ and ‘Unseen City Shirts’ – OKX and Manchester City

OKX launched limited-edition Manchester City shirts as digital collectibles and created an episodic content campaign featuring the club’s players to grow understanding of its offering.