Key Deal
Formula 1 is understood to have held talks with brands including UBS and HSBC before landing on a deal with Spanish bank Santander.
Formula 1 is understood to have held talks with brands including UBS and HSBC before landing on a deal with Spanish bank Santander.
French sports marketers expect a legacy of business growth from the success of Paris 2024’s domestic sponsorship programme.
Bupa delivered an immersive campaign to highlight its sponsorship of ParalympicsGB during the Paris 2024 Paralympic Games.
