Analysing the relationships between leading sports properties and the brands that sponsor them

WHAT SPORTBUSINESS SPONSORSHIP OFFERS YOU

In-depth News & Analysis

We provide exclusive, global coverage of all sports giving you intelligence on new deals in sports sponsorship, including: • Analysis of rights fees • Contract durations • Inventories and the strategy behind the deal • Plus we keep you up-to-date with a daily news email

Interactive Reports

With new reports every month we cover the sectors and sports that matter to you, such as: • Sponsorship in NFL, NBA, NHL, MLB • Retail sponsorship in sport • European Football • Betting sponsorship in sport

Data

Our Deals Tracker service allows you to access sponsorship deals from: • The top 2,000 sports properties • Over 10,000 contact details for brands and rights-holders as well • An activation database • Plus new deals are added regularly
Deals Tracker Access
Deals Tracker

SPORTBUSINESS SPONSORSHIP HELPS YOU TO...

  • Identify and win new sponsors
  • Retain existing partners
  • Align your brand with the right sports properties to deliver your marketing objectives.
  • Identify sponsorship decision makers
  • Review activation activity to develop more sponsorship sales opportunities
  • Analyse competitor activity

THE BEST OF SPORTBUSINESS SPONSORHIP

American soft drink giant Coca-Cola will pay just under $3m (€2.65m) per season to partner with global esports property the Overwatch League (OWL), according to industry sources.

Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.

Formula One team McLaren Racing has raised more than £10m (€11.6m/$12.9m) through new deals with British American Tobacco and US soft drink giant Coca-Cola, according to industry sources.

French Ligue 1 club Paris Saint-Germain has signed its first regional partnership with Philippine betting brand LoveBet.

WHAT OUR CLIENTS SAY

SportBusiness Media is indispensable for those working in the sports industry and managing media rights.
SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients.