Socios.com has furthered its involvement in Italian football through a deal announced this afternoon with Lega Serie A and its Coppa Italia and Supercoppa Italiana tournaments. Socios
Lega Serie A has added the title rights to the 2021 Coppa Italia final to its long running association with telecoms operator Telecom Italia (TIM)
Lega Pro, organising body of Italian football's third-tier Serie C, has said it will take “every initiative to protect the rights of its teams” after plans were revealed to exclude third- and fourth-tier foo…
Soft drinks group Coca-Cola has acquired the title sponsorship rights to Italian football’s main cup competition, the Coppa Italia, having surveyed the territory as title sponsor of the 2019 Supercoppa I…
Coca-Cola’s modest investment in the title rights to Italy’s 2019 Supercoppa appears to have been so successful that the US beverage company is in advanced negotiations for a deal covering the country’s main domestic cup, the Coppa Italia.
Italian telco TIM has signed a last-minute deal as the new title sponsor of this year’s Coppa Italia.
Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons.