Coppa Italia
Serie A lands Socios.com sponsorship, will promote ‘Made in Italy’
Socios.com has furthered its involvement in Italian football through a deal announced this afternoon with Lega Serie A and its Coppa Italia and Supercoppa Italiana tournaments.
Socios
TIM takes Coppa Italia title rights for the 2021 final
Lega Serie A has added the title rights to the 2021 Coppa Italia final to its long running association with telecoms operator Telecom Italia (TIM)
Serie A excludes lower league teams in Coppa Italia revamp, signs Crypto.com deal
Lega Pro, organising body of Italian football's third-tier Serie C, has said it will take “every initiative to protect the rights of its teams” after plans were revealed to exclude third- and fourth-tier foo…
Coca-Cola finalises Coppa Italia title sponsorship, adds Serie A rights
Soft drinks group Coca-Cola has acquired the title sponsorship rights to Italian football’s main cup competition, the Coppa Italia, having surveyed the territory as title sponsor of the 2019 Supercoppa I…
Coca-Cola eyes Coppa Italia title rights after Supercoppa success
Coca-Cola’s modest investment in the title rights to Italy’s 2019 Supercoppa appears to have been so successful that the US beverage company is in advanced negotiations for a deal covering the country’s main domestic cup, the Coppa Italia.
TIM returns as last-minute title partner of Coppa Italia
Italian telco TIM has signed a last-minute deal as the new title sponsor of this year’s Coppa Italia.
‘CR7 effect’ may ease political pressure on Serie A sponsorships
Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons.