Lega Serie A has added the title rights to the 2021 Coppa Italia final to its long running association with telecoms operator Telecom Italia (TIM)

Telco TIM has enhanced its association with the Italian Football Federation (FIGC) by agreeing a wide-ranging two-season deal encompassing media and sponsorship rights focusing on the women’s game.

Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019 Top Partner deals renewed this month with Eni and Tim

Telco TIM has agreed a four-year extension to its contract as a Top Partner of the Italian Football Federation (FIGC). The extension has been signed in the 20th anniversary year of the partnership

Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons. 

Telco TIM has extended its title sponsorship of Serie A, the top division of Italian club football, while railway company Trenitalia has come on board as the new main sponsor of the Coppa Italia and Supercoppa…