Serie A

Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…

Betting company Yabo Sport has been unveiled as an International Presenting Sponsor in Asia for Serie A, the top tier of Italian club football

Italy’s Serie A is seeking clarification on the Italian government’s gambling advertising ban and how it applies to existing club sponsorship contracts.

Italy’s Serie A has signed a new Presenting Partner deal with online betting firm 1XBet.

Serie A giants AS Roma have signed a one-year deal with Hollywood film studio Warner Bros Entertainment. The two parties will collaborate on joint promotional material for Warner Bros titles

The Italian Football Federation (FIGC) has given its approval for Serie A clubs to sign shirt sleeve sponsorship deals

Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons. 

Serie A club AS Roma has signed a new multi-year partnership with Korean carmaker Hyundai Motor Company

Serie A club Inter Milan has signed yet another Chinese market deal, this time with the Chinese subsidiary of US boiler company A.O. Smith

Italian Serie A football club Lazio has entered into a shirt sponsorship deal with betting company Marathonbet

Italian Serie A football club Juventus has entered into a partnership with pasta manufacturer De Cecco. The deal names De Cecco as a global partner of the Turin-based club

Italian Serie A football club Inter Milan has agreed a partnership with Italian e-commerce company ePrice. The three-year deal names ePrice as the official online retail partner of the club

Telco TIM has extended its title sponsorship of Serie A, the top division of Italian club football, while railway company Trenitalia has come on board as the new main sponsor of the Coppa Italia and Supercoppa…

Online bookmaker Betway has agreed a deal to become a premium partner of Serie A club AS Roma. The three-year deal runs until the end of the 2020-21 season

Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.

Spectacles and sunglasses brand Web Eyewear has secured an official sponsorship agreement with Italian Serie A football team Udinese.

Italian Serie A football club Bologna has agreed a shirt sponsorship deal with natural gas and electricity retailer Illumia.