Covid-19
Cadbury joins Tottenham Hotspur as official snack in multi-strand sponsorship
Premier League club Tottenham Hotspur has signed a new sponsorship deal with food group Mondelēz – making chocolate brand Cadbury the club’s official snack partner.
World Taekwondo eases financial burden on sponsors
World Taekwondo has reached an agreement with several of its sponsors to postpone fees for 2020, and waive payments for 2021, amid financial pressures caused by Covid-19
Round-Up: India tours cancelled, Rugby Australia rule changes, Lang Ping-Lululemon tie-up, and more
The Indian cricket team's upcoming tours of Sri Lanka, in June, and Zimbabwe, in August, have been called off due to the Covid-19 threat - ESPNCricinfo
MLS exploring shorts, left-sleeve sponsorships
Major League Soccer is expected to allow its teams to sell sponsorship patches on shorts this year in an attempt to offset the devastating financial losses of the global Covid-19 pandemic
KFC retains T20, Proteas and mini-cricket rights with Cricket South Africa
Fast food restaurant chain KFC has extended its sponsorship of Cricket South Africa (CSA) across three pillars of the game in the country
Majority of Tokyo Olympic sponsors undecided on extension
A survey in Japan has revealed two-thirds of corporate sponsors of the Tokyo 2020 Olympics and Paralympics are unsure if they will extend their contracts beyond this December
Round-Up: Joshua-Fury deal, T20 World Cup decision delayed, US Open measures deter players, and more
Boxers Anthony Joshua and Tyson Fury have agreed terms for two world heavyweight title fights, promoter Eddie Hearn has said - Sky Sports
Sportfive’s Woodman advocates ‘careful’ integration of extra Premier League ad inventory
The creation and sale of extra advertising inventory at behind-closed-doors Premier League matches will need to be managed carefully in order to retain the right “look and feel” as the English top fli…
Wanda Sports’ 26-per-cent Q1 revenue drop caused by cyclicality and Covid-19
Wanda Sports Group, the owner of the Infront agency, among other interests in sport, suffered a 26-per-cent year-on-year revenue drop in the first quarter of 2020 as its Spectator Sports and Mass Participation…
Round-Up: Sochi F1 double header, Asian golf tour restart, Fifa floats transfer and salary caps, and more
Russian Grand Prix organisers Rosgonki said they are open to hosting back-to-back races in Sochi this season adding to the F1 calendar shortened due to the Covid-19 pandemic
Round-Up: Esports fed appoints commercial commission, MotoGP Asian races decision, CAA signs ‘The Leech’, and more
The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Round-Up: F1 ‘will continue’ after a positive Covid-19 test, Top 14 season terminated, Team WE-Madame Figaro tie-up, PSL crisis, and more
Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Berlin state offers to sponsor city’s sports clubs through Covid-19 crisis
The city state of Berlin is planning to become a major sponsor of its professional sports clubs, except football, to help fund them through the Covid-19 pandemic
Liverpool clarifies kit deal and launches online store in Japan
English Premier League club Liverpool has confirmed a two-month extension of its kit supply deal with New Balance to cover the extended 2019-20 season
Banco BS2 quits Flamengo shirt deal as Amazon ‘waits in wings’
Banco BS2, the main shirt sponsor of Campeonato Brasileiro Série A club Flamengo, will terminate its deal on June 30 with six months still to run on its contract.
Round-Up: J-League restart, Nike and Adidas show solidarity, Ferrari plans Asia-Pac academy, and more
Japanese football's J-League is to resume first division matches on July 4, with the second and third divisions starting on June 27. Matches will be played behind closed doors
Pringles extends with ESL across multiple markets
Snack brand Pringles has extended its sponsorship of ESL esports competitions across multiple markets, including Germany, Poland and the Nordics
Title sponsor Meiji Yasuda Life Insurance increases J-League commitment
The J-League, Japanese football's league body, has signed a "special sponsorship" with existing title sponsor Meiji Yasuda Life Insurance Company in response to the Covid-19 pandemic