Tennis
IBM launches new digital fan engagement features for Wimbledon
Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.
Kyrgios joins Osaka’s Evolve agency
Australian tennis player Nick Kyrgios has become the first athlete to join Evolve, the new agency owned by Japanese tennis star Naomi Osaka and her agent Stuart Duguid
HSBC joins gallery of brands in Raducanu’s personal portfolio
Banking group HSBC has become the latest brand to sign up tennis star Emma Raducanu to an endorsement deal
Auckland Open to return in January, Lamperin appointed as tournament director
The Auckland Open will return to the international tennis calendar next year for the first time since the beginning of the Covid-19 pandemic, Tennis Auckland and Tennis New Zealand announced today (Tuesday)
Emirates inks five-year Roland Garros renewal
State carrier Emirates has renewed its premium partner sponsorship of Roland Garros for another five years
Kooyong Classic to return in 2023 with new title sponsor
Melbourne tennis tournament the Kooyong Classic will return next January after a two-year hiatus due to the pandemic
Osaka leaves IMG, forms new management company
Japanese tennis star Naomi Osaka has launched a new management company for athletes after splitting with the IMG agency
Virtual advertising solution allows Madrid Masters to activate Betway deal outside Spain
ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament spo…
Renault takes over from Peugeot as Roland Garros car sponsor
French carmaker Renault has signed as a premium partner of the Roland Garros tennis grand slam tournament for five years, from 2022 to 2026
Oppo serves up Roland Garros sponsorship extension
Chinese smartphone brand Oppo will remain a Premium Partner of the Roland Garros grand slam tennis tournament until at least 2023 after agreeing a two-year extension
Vodafone makes Wimbledon centrepiece of return to sponsorship mainstream
Deal with AELTC primarily cash-based with limited value in kind
Fuse agency provided advice on strategy and sponsorship valuations
IMG agency also involved in discussions
SeatGeek expands tennis footprint with Citi Open partnership
New York-based ticketing company SeatGeek has secured a multiyear partnership with Washington, District of Columbia-based Association of Tennis Professionals Tour event the Citi Open.
Success of first deal drives five-year Infosys renewal for Roland Garros
Infosys extended its French Open sponsorship for five more years – at a nearly 15 per cent fee increase – based on the success of its initial three-year contract. Matthew Glendinning reports.
Octagon agency facilitates WTA-Modern Health sponsorship
Workplace mental health platform Modern Health has joined the Women’s Tennis Association’s sponsorship portfolio as the organisation’s official mental health partner.
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Osaka added to FTX ambassador portfolio, Raducanu signs with Porsche
Global tennis star Naomi Osaka has signed up as an ambassador for cryptocurrency exchange FTX.
The long-term deal will focus on increasing access and opportunity for women in the cryptocurrency space
Banc Sabadell renews Barcelona Open title sponsorship
Banc Sabadell has agreed to extend its title sponsorship of the Barcelona Open ATP 500 tournament for another year in a deal with host club and event organisers, the Real Club de Tenis Barcelona.
Raducanu signs with Vodafone as grassroots tennis ambassador
British telco Vodafone has signed women’s US Open champion Emma Raducanu as its grassroots tennis ambassador – adding to the brand’s profile in UK tennis as a sponsor of the Wimbledon tennis championships.
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Orange reconnects with Spanish Tennis Federation
The Royal Spanish Tennis Federation (Rfet) has extended its sponsorship agreement with the telco Orange for the 2022 season