Tennis
ITF generates Billie Jean King Cup title sponsor uplift with Gainbridge deal
BNP Paribas previously held title rights
Billie Jean King Enterprises instrumental in deal
Sponsorship underpins uplift in prize money
ServiceNow to join 2023 Laver Cup in Vancouver
US digital workflow company ServiceNow has signed as a global supplier to the Laver Cup, commencing from the 2023 edition of the team-based tennis tournament
Cleveland Clinic, Switzerland Tourism join global suppliers for Laver Cup
Team-based tennis tournament the Laver Cup has added to its sponsorship roster ahead of this year’s event through new deals with US healthcare provider Cleveland Clinic and Switzerland Tourism.
Lexus renews Davis Cup sponsorship
Toyota-owned luxury car brand Lexus has renewed its role as an official partner of the Davis Cup tennis finals
ITF generated $67m in 2021 as Covid effect lingers
The International Tennis Federation generated $66.6m (€66.2m) in income in 2021, a significant increase on the $35.6
La Roche-Posay named inaugural US Open sunscreen partner
The United States Tennis Association has secured another commercial boost ahead of the US Open, with French sunscreen brand La Roche-Posay being named the inaugural official sunscreen partner of the grand …
IBM and USTA sign five-year renewal
IBM and the United States Tennis Association have announced a five-year renewal of their already 30-year partnership.
Through IBM, the USTA created the USOpen
Former Wimbledon marketer Willis to drive ‘future relevance’ in Premier League role
Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next month with the goal of “helping to drive its future relevance”.
Barty named ‘chief of inspiration’ as part of Optus tie-up
Australian telecoms operator Optus has announced a content and endorsement agreement with three-time tennis grand slam winner Ashleigh Barty that will see her assume the title of ‘chief of inspiration’.
Cadillac replaces Mercedes as US Open official vehicle
General Motors luxury car brand Cadillac has been named the official vehicle of the US Open following a multiyear deal with the United States Tennis Association
Asheville, North Carolina replaces Bermuda as US Open tourism sponsor
The United States Tennis Association (USTA) has named ‘Explore Asheville’ as the ‘Official Tourism Partner’ for the US Open in 2022, replacing the Bermuda Tourism Authority in the category.
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Quadcode signs up as global partner of Davis Cup Finals
Brokerage solutions company Quadcode has agreed a deal to sponsor the Davis Cup Finals, the season-ending event for the men’s national team tournament organised by the International Tennis Federation (…
IMG extends Japan Open sponsorship role until 2027
IMG will continue to market the global sponsorship rights for the Japan Open tennis tournament after extending its long-running commercial agreement with the Japan Tennis Association (JTA) until 2027
Data Snapshot: Australia 2022
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350m (€232m/$246m/£199m) in central sponsorship revenue in 2022, an increase of about five per cent on the A$333.5m recorded in 2021.
Lavazza renews Wimbledon deal until 2025
Italian coffee company Lavazza has renewed its official supplier agreement for the Wimbledon tennis championships until 2025
Babolat moves from licensee to official partner of Wimbledon
French sports equipment manufacturer Babolat has stepped up its association with the Wimbledon Championships by agreeing a deal to become an official partner of the grand slam tennis event
Robinsons and AELTC end 86-year Wimbledon association by mutual consent
Robinsons has ended its sponsorship deal with the Wimbledon Championships, one of the longest-running brand associations in sport
Prezzo serves up LTA ‘Competition Restaurant Partner’ deal
UK-based Italian restaurant chain Prezzo has signed as the ‘Official Competition Restaurant Partner’ of the Lawn Tennis Association (LTA).