Tennis
WTA ends long-running title sponsor search with Hologic deal
The Women's Tennis Association has ended its long-running search for a global title sponsor, agreeing a multi-year deal with women's health-focused medical technology company Hologic
Infosys continues tennis investment with French Open renewal
The French Tennis Federation (FFT) has agreed a renewal to technology company Infosys’s sponsorship of the French Open tournament.
Peugeot drops Novak Djokovic sponsorship
Automotive brand Peugeot will no longer sponsor tennis player Novak Djokovic, it has been confirmed
Rothesay signs major LTA sponsorship in Octagon-brokered deal
The Lawn Tennis Association has signed a multi-year sponsorship with UK pensions insurance specialist, Rothesay, which will see the company title sponsor three grass court international tennis tournaments…
Tennis Australia ends sponsorship with fossil fuel producer Santos
Tennis Australia has confirmed the end of its sponsorship agreement with gas producer Santos amid a public backlash against fossil fuel firms sponsoring major sports events
Uniqlo extends as ITF Wheelchair Tennis Tour title sponsor
Clothing retail brand Uniqlo has extended its title sponsorship agreement with the International Tennis Federation for the ‘Uniqlo Wheelchair Tennis Tour’ for three more years through 2024.
Tennis Australia backs under-fire CEO as Djokovic fallout continues
Tennis Australia has backed its under-fire chief executive Craig Tiley as the deportation of top-seed Novak Djokovic threatens to overshadow the Australian Open
Vodafone added to Wimbledon official supplier roster
Telecoms operator Vodafone has signed up as the ‘Official Connectivity Partner’ of the Wimbledon tennis championships in a five-year deal with the All England Lawn Tennis and Croquet Club (AELTC).
Kia adds Melbourne Park arena naming rights to Australian Open association
Automotive manufacturer Kia has expanded its presence in Australian tennis by acquiring the naming rights to the new show court at Melbourne Park
Raducanu takes off with British Airways in latest endorsement deal
British Airways has become the latest brand to sponsor Emma Raducanu, after the British tennis star was named global brand ambassador for the airline
Infosys extends Australian Open deal to 2026
Tennis Australia has extended its Australian Open digital innovation agreement with Indian technology company Infosys until the end of 2026
Amex adds BMW Open to global tennis profile in Sportfive-supported deal
The BMW Open ATP 250 tournament will now be called the 'BMW Open by American Express' after the multinational credit card firm acquired the presenting partner rights in a long-term deal
Evian joins Raducanu’s growing endorsement portfolio
British tennis star Emma Raducanu has further expanded her sponsorship roster after agreeing an endorsement deal with Danone-owned mineral water brand Evian
W&S extends Cincinnati title deal as Banc Sabadell mulls Barcelona Open renewal
Western & Southern Financial Group has extended its long-standing title sponsorship of the top-tier men’s and women’s professional tennis tournament in Cincinnati for another three years, from 2022 to …
Therabody signs as ATP Tour supplier
Wellness technology brand Therabody has signed as the official recovery partner of tennis' ATP Tour
Marriott Bonvoy named Australian Open’s hotel partner, adds Barty as ambassador
Hotel chain Marriott Bonvoy has been named as the official hotel partner for tennis’ 2022 Australian Open, as well as the lead-in tournaments for the Grand Slam event.
Whoop strikes WTA deal that includes in-match use of devices
Women's tennis pact adds to growing set of partnerships for company
Data Snapshot: Tennis 2021
Sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $373m (€322m) in 2021, up about one per cent on the $369m recorded last year.