Skiing
Sponsorship of international federations and national governing bodies
For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.
Swiss Ski banks extension with long-term sponsor
USSA snacks on extension with Blue Diamond
Ski Classics drives away with Hertz deal
USSA to drive event sponsorship with Toyota
Alpine Ski World Cup prints new partnership
Pirelli makes wide-ranging winter sports commitment
Jack Wolfskin: Strategy change leads to long-term ski partnerships
Bridgestone extends backing of Alpine Skiing World Cup
Japanese tyre and rubber company Bridgestone has extended its sponsorship of the International Ski Federation’s Alpine Skiing World Cup.
Jack Wolfskin extends backing of FIS Alpine Ski World Cup
Outdoor clothing and equipment provider Jack Wolfskin has renewed its sponsorship of the International Ski Federation’s (FIS) Alpine Ski World Cup.
Ski Classics kits out with Dæhlie ahead of new season
Outdoor clothing brand Dæhlie has agreed a deal to sponsor the Ski Classics series of long-distance skiing events.
Milka lands main sponsorship deal with Four Hills Tournament
Swiss chocolate brand Milka has agreed a deal to become a main sponsor of the Vierschanzentournee, the showpiece ski jumping series that is also known as the Four Hills Tournament.
FIS signs partner to address snow cover issues
The International Ski Federation (FIS) has moved to address problems concerning a lack of snow at some of its events by partnering with TechnoAlpin, a market leader in snow-making technology.
Odlo partners up with French Ski Federation
Sportswear manufacturer Odlo has entered into a six-year partnership with the French Ski Federation (FFS).
Clif Bar hits the slopes with USSA
Organic food and drink producer Clif Bar has entered into a partnership with the US Ski and Snowboard Association (USSA).
FIS targets sponsorship drive in coming years
International Ski Federation (FIS) president Gian Franco Kasper has made it a priority of the governing body to secure sponsorship deals for all its showpiece competitions.
Alpine Ski Championships nears sell out with year to go
Deals with dairy brand Emmi and energy company BKW Energie leaves one second-tier spot to sell for the 2017 FIS Alpine Ski World Championships with just under a year to go, a major improvement on the 2015 edition.
X Games: Blue-chip brands signed, fees flatten out
Deal values for the ESPN-owned extreme sports event the X Games have levelled out since the competition’s inception in 1995, despite its continued ability to attract blue-chip sponsors.