Skiing
Lotte Group backs test event for PyeongChang 2018
Korean conglomerate Lotte Group has agreed a deal to sponsor a key test event for PyeongChang’s staging of the 2018 winter Olympic and Paralympic Games.
MasterCard banks Hahnenkamm Races partnership
Global payment services company MasterCard has agreed a deal to become a partner of the 2016 Hahnenkamm Races downhill ski event in Kitzbühel, Austria.
Audi revs up Four Hills partnership
Automotive manufacturer Audi has been unveiled as the presenting sponsor of the Vierschanzentournee ski jumping series.
US Alpine Ski extends with long-term apparel partner
Sports clothing manufacturer Spyder has struck a deal with the US Ski and Snowboard Association to extend its long-term partnership with the US Alpine Ski national team.
Veltins pours Four Hills extension
German brewery Veltins has agreed a two-year extension to its sponsorship agreement with the Vierschanzentournee, a showpiece ski-jumping series that is also known as the Four Hills Tournament.
Stora Enso steps up to become main sponsor of 2017 FIS Nordic Worlds
Renewable materials firm Stora Enso has agreed a deal to become the presenting sponsor of the International Ski Federation’s (FIS) Nordic World Championships in 2017.
FIS picks up new sponsor for Cross-Country World Cup
Swiss cheese manufacturer Le Gruyère AOP has struck deal to become a main sponsor of the International Ski Federation’s Cross-Country World Cup.
Freeride World Tour signs up skiwear sponsor
Sportswear manufacturer Peak Performance has agreed a deal to become a sponsor of the Freeride World Tour skiing and snowboarding series.
Sportfive to continue marketing German Ski Association rights
The German Ski Association (DSV) has agreed a five-year extension to its partnership with Sportfive under which the agency will continue to market sponsorship opportunities for the governing body.
EverBank invests in Alpine World Ski Championships
US financial services group EverBank will serve as a national sponsor and official bank of the 2015 Alpine World Ski Championships.
Korean Ski secures Lotte Group deal
Japanese and Korean food shopping corporation Lotte Group has agreed a long-term deal to become a sponsor of the Korea Ski Association.
German Ski Association toasts new partner
The German Ski Association (DSV) has reached a deal to make beer brand Kaltenberg an official partner of the German national ski team.
Swiss Ski energised by new associate sponsor
Swiss energy company BKW has struck a deal to become the new associate sponsor of Swiss Ski, the sport's national governing body in the country.
German success key to Four Hills fortunes
The overall value of the Vierschanzentournee (Four Hills Tournament) sponsorship portfolio has been affected by German sporting success in 2013-14.
Enervit seals season-long deal with FISI
Sports supplements company Enervit has reached an agreement to serve as an official sponsor of the Italian Winter Sports Federation (FISI).
Four Hills Tournament lands enhanced Intersport backing
Leading sports retailer Intersport has enhanced its partnership with the Vierschanzentournee - also known as the Four Hills Tournament - by becoming the official presenting sponsor of the winter sports showpiece.
Winter Games NZ drives away with Audi extension
German automotive company Audi has extended its naming rights deal with New Zealand winter sports showpiece Winter Games NZ to take in its 2015 and 2017 editions.
French Ski Federation secures Odalys partnership
The French Ski Federation has entered into a partnership with domestic tourist company Odalys.