Jack Wolfskin: Strategy change leads to long-term ski partnerships

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

Deals with dairy brand Emmi and energy company BKW Energie leaves one second-tier spot to sell for the 2017 FIS Alpine Ski World Championships with just under a year to go, a major improvement on the 2015 edition.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.