America’s Cup and Oracle Team USA on firm footing with Sperry deal

Footwear manufacturer Sperry has entered into a partnership with the 35th America’s Cup and the sailing event’s reigning champion, Oracle Team USA.

Effective immediately, Sperry is the official footwear partner of the America’s Cup and the official footwear supplier for Oracle Team USA.

Sperry will work together with Oracle Team USA to support and improve performance by developing a special shoe for use during training and racing.

In support of the partnership, Sperry will also release a limited edition America’s Cup Collection including specialty shoes, apparel and accessories.

“Sperry is built for the sea, and in our 80 years we’ve continually provided tools for nautical adventure and created advanced performance technology for the world’s best watermen,” Rick Blackshaw, president of Sperry, said. “This game-changing partnership underscores our commitment to intrepid athletes all over the world and we’re thrilled to support this exhilarating and progressive sport.”

America’s Cup chief marketing officer Antonio Bertone added: “This race can be determined by the smallest advantages, including the right footwear to keep the sailors grounded when the boats are going three times the wind speed. It is partnerships like this that make the race better and we’re very happy to have them on board as we embark on future odysseys.”