Rugby League
Newpave lays down sponsorship terms for NRL’s Knights
Asphalt contracting specialist Newpave Asphalt has agreed a shirt sponsorship deal with Australian National Rugby League team Newcastle Knights.
Nib Health Funds: Growing customer base through brand recognition
Australian private health insurer Nib Health Funds is using brand recognition from sports sponsorship to grow its customer base.
NRL’s Dragons secure triple extension
Australian National Rugby League team St George Illawarra Dragons has extended partnerships with three of its jersey sponsors.
Harvey Norman on-side for NRL All Stars renewal
Home goods retailer Harvey Norman has signed a three-year extension to its title sponsorship of the National Rugby League’s All Stars match.
Perth sports venue extends with naming rights partner
Private health insurer Nib Health Funds has extended its naming rights sponsorship of the Perth Oval, a multi-purpose sports stadium in Western Australia.
Bartercard: Paying for sponsorships through its own platform
Business-to-business trading exchange Bartercard is using brand visibility from sponsorship to support its business goal of increasing penetration within the UK.
Malcolm West lifted to shirt sponsor status at Hull KR
Forklift truck dealer Malcolm West Forklifts has expanded its sponsorship of Hull Kingston Rovers to secure a shirt sponsorship berth with the English Super League rugby league team in 2015.
Coral bets on Wigan Warriors sponsorship deal
UK bookmaker Coral will be the official main sponsor of English Super League rugby league club Wigan Warriors during the 2015 season.
Hull renews with Bartercard for anniversary season
Business-to-business trading exchange Bartercard has renewed a sponsorship deal with Hull FC to cover the English Super League rugby league club’s 150th anniversary season.
Double deal for Wakefield Trinity Wildcats
English Super League rugby league club Wakefield Trinity Wildcats has entered into a shirt sponsorship deal with Yorkshire-based heating firm Plumbcare.com and has extended an existing kit deal with building chemicals manufacturer Everbuild Building Products.
Coco Joy refreshes NRL’s Sea Eagles
Australian National Rugby League team Manly Warringah Sea Eagles has agreed a two-year deal with Coco Joy to make the natural beverages company its shirt sleeve sponsor.
NRL’s Storm refreshes with Powerade extension
The Australian National Rugby League’s Melbourne Storm rugby league club has extended its partnership with Coca-Cola Company-owned sports drinks brand Powerade.
Super League’s Giants extend with kit partner
The English Super League’s Huddersfield Giants rugby league club has extended its kit partnership with Manchester-based apparel company Kooga.
Rabbitohs set NRL first with Fujitsu extension
Australian National Rugby League champion South Sydney Rabbitohs has announced an expanded four-year renewal of its sponsorship agreement with air conditioning brand Fujitsu General.
My Betting Club to support Wales Rugby League
Wales Rugby League, the sport’s national governing body, has sealed a major sponsorship deal with betting company My Club Betting.
RFL moves Kingstone Press into Super League
Kingstone Press has reached an expanded three-year sponsorship agreement with the Rugby Football League that partners the cider manufacturer with the English Super League competition for the first time.
O’Neills team up with St Helens
English Super League rugby league champion St Helens has signed a three-year kit deal with Irish sports apparel manufacturer O’Neills Sportswear.
Castleford brings XBlades into Super League
English Super League rugby league team Castleford Tigers has signed a five-year kit deal with Australian sportswear manufacturer XBlades.