Rugby League
Super League’s Hull KR retains main sponsor
Business advice service ClearSky Business will continue as the principle sponsor of Hull Kingston Rovers in 2015 after signing a 12-month extension with the English Super League rugby league club.
NRL’s Panthers extend with main partner
Australian NRL rugby league team Penrith Panthers has signed a two-year renewal to retain flavoured milk brand Oak as its major sponsor.
NRL’s Cowboys employ new jersey sponsor
Education training and employment firm Dreamtime Training has signed on as a major sponsor of rugby league club North Queensland Cowboys until the end of the 2016 NRL season.
NRL’s Warriors toast new jersey sponsor
New Zealand drinks brand Woodstock Bourbon & Cola has struck a deal to become a major sponsor of Auckland-based NRL rugby league franchise the Warriors.
Wests Tigers extend ISC’s NRL streak
Australian NRL rugby league team Wests Tigers has agreed a five-year kit deal with sportswear company ISC.
Canterbury battles on with NRL’s Warriors
Sportswear company Canterbury of New Zealand has signed an extended three year kit deal with Auckland-based NRL rugby league franchise the Warriors.
Maxinutrition: Integrated marketing strategy to drive rebranding
Wests Tigers expand Brydens partnership
Australian National Rugby League club Wests Tigers has extended a partnership with Brydens Lawyers.
Suncorp extends commitment to Queensland Rugby League
Queensland Rugby League, the governing body of the sport in the Australian state of Queensland, has extended its partnership with domestic finance, insurance and banking corporation Suncorp.
NRL’s Titans go on the road with new partner
Australian NRL rugby league team the Gold Coast Titans has agreed a two-year sponsorship deal with international infrastructure company Global Road Technology.
Penrith Panthers drive forward with Hertz renewal
Australian NRL rugby league team the Penrith Panthers has renewed its partnership with car rental brand Hertz.
Bradford Bulls extends with major partner
English Super League rugby league team Bradford Bulls has extended its partnership with home credit lender Provident Personal Credit.
NRL’s Roosters insured with new sleeve sponsor
Australian NRL rugby league team the Sydney Roosters has entered into a sponsorship deal with global insurer QBE Insurance.
Nib stays onside with NRL’s Knights
Australian National Rugby League team Newcastle Knights has agreed a three-year extension to its long-standing sponsorship agreement with private health insurance company Nib.
Meriton stays on with Wests Tigers
Australian residential development company Meriton has signed a one-year extension to its sponsorship of embattled National Rugby League team Wests Tigers.
NRL’s Sharks bolster shirt sponsors with Enzed signing
Australian National Rugby League team Cronulla Sharks has announced hydraulic hose and fitting supply company Enzed as its back-of-jersey sponsor for the remainder of the 2014 season.
NRL’s Sharks snap up LabourHealth shirt deal
Australian rugby league team the Cronulla Sharks has secured on-site workforce safety management company LabourHealth as its shirt sponsor for the remainder of the 2014 National Rugby League season.
Land Rover extends Brumbies deal
British multi-purpose vehicle manufacturer Land Rover has extended its sponsorship of Super Rugby franchise the Brumbies.