Kingstone Press has reached an expanded three-year sponsorship agreement with the Rugby Football League that partners the cider manufacturer with the English Super League competition for the first time.
Following two seasons as the naming sponsor of the RFL’s lower-tier Championships, Kingstone Press becomes the official cider partner of the Super League and Challenge Cup from 2015 to 2017.
The partnership guarantees extensive brand exposure via players’ shirt branding, in-stadia perimeter signage, programme advertising and a presence on coverage by the RFL’s television partners, pay-television broadcaster Sky Sports and public-service broadcaster the BBC.
Kingstone Press will continue as the title sponsor of the Championship and League One divisions and also serve as the official cider partner of the England national team.
RFL chief operating officer Ralph Rimmer said: “We are delighted with how Kingstone Press has become a major supporter of rugby league. They have been recognised by clubs and fans alike for having a genuine interest in developing the game and engaging with the rugby league community, which is why we were keen to involve them in every level of the sport.
“This is the first time any partner has had this breadth of involvement and we are excited about what is going to be achieved.”