NRL’s Storm refreshes with Powerade extension

The Australian National Rugby League’s Melbourne Storm rugby league club has extended its partnership with Coca-Cola Company-owned sports drink brand Powerade.

The new one-year deal will run for the duration of the 2015 season.

Under the agreement, Powerade will continue to serve as the team’s official hydration partner.

Having already worked together on various initiatives during the 2014, Powerade and the team will now focus more on game-day activation and stronger social media tie-ups.