Rugby League
Rhino Rugby: Consolidation of market leader status
Equipment and sportswear supplier Rhino Rugby is using sports sponsorships to build brand awareness and consolidate its position as a market leader in the supply of rugby equipment.
Cronulla Sharks hire new partner
Australian National Rugby League team Cronulla Sharks has agreed a sponsorship deal with equipment hire company Coates Hire.
Falken Tyre Europe: Brand awareness and engagement with manufacturers
Japan-based tyre manufacturer, Falken Tyre is using sports sponsorship in rugby to increase brand awareness and engagement with manufacturers in the UK.
SpotJobs.com signs double deal in Australia
Online employment service SpotJobs.com has signed up as a major partner of Australian National Rugby League club Melbourne Storm and the Greater Western Sydney Giants from the Australian Football League Aussie rules competition.
Melbourne Storm doubles up with shorts partners
Australian National Rugby League team Melbourne Storm has secured automotive dealership Whitehorse Truck and Bus and Metsal Heat Rub Cream as shorts sponsors.
Tata Motors Australia: Reaching blue collar workers through rugby league
India-based car manufacturer Tata Motors is using sports sponsorship to increase brand awareness and acceptance in Australia.
Kyocera inks extension with NRL’s Sea Eagles
Australian NRL rugby league team Manly Warringah Sea Eagles has signed a two-year renewal of its commercial partnership with Japanese printing products and electronics company Kyocera.
Falken Tyre broadens horizons with Super League
The European arm of Japanese tyre manufacturer Falken Tyre has become an official partner of the English Super League rugby league competition.
Afex expands rugby league presence with World Club Series sponsorship
Global payment provider Afex has signed up as a partner of the rugby league’s 2015 World Club Series.
Penrith Panthers warm up for NRL season with Pepper Group deal
Australian NRL rugby league team Penrith Panthers has agreed a stadium naming rights deal with financial services business the Pepper Group.
Isuzu pens Super League extension
Japanese automotive company Isuzu has agreed an extension to its partnership with Super League, the top division of rugby league in England.
Pirtek touches down for NZRL renewal
Hydraulic and industrial hose and fitting products manufacturer Pirtek has signed an extension to its principal sponsor agreement with the New Zealand Rugby League governing body.
Rhinos extend with Leeds Building Society
English Super League rugby league club Leeds Rhinos has extended a partnership with the Leeds Building Society.
League struggles to keep pace with union deals
The Rugby Football League, the governing body for the sport in England, has signed two sponsorship deals for its flagship properties.
BLK touches down with RFL for England kit deal
Australian sportswear manufacturer BLK will provide kits to the English national rugby league team for the next four years under an agreement with the Rugby Football League.
Tata Motors drives on with Parramatta Eels
Australian National Rugby League team Parramatta Eels has renewed its partnership with Indian automotive company Tata Motors for a second consecutive year.
NRMA Insurance and Brisbane Broncos
The sponsorship of the Brisbane Broncos was a key element of NRMA Insurance’s expansion into the Queensland market, initially as the shorts sponsor of the National Rugby League (NRL) team.
CWM FX to tackle rugby league with Wigan Warriors
English Super League rugby league team Wigan Warriors has signed a four-year sponsorship deal with forex trading firm CWM FX.