Rugby League
Broncos and NRMA extend partnership
Australian company NRMA Insurance has renewed its naming rights and principle sponsorship agreement with NRL rugby league club the Brisbane Broncos for the next three years.
Tigers return to Jungle with new naming rights deal
English rugby league team Castleford Tigers has secured a stadium naming rights deal with fluid connector products company Mend-A-Hose Hydraulics, effective from the 2014 Super League season.
Cronulla Sharks extend with jersey sponsor
Australian National Rugby League team Cronulla Sharks has opted to extend and upgrade its kit sponsorship deal with One Solutions for the next three years.
Bradford Bulls team up with Bartercard
English rugby league team Bradford Bulls has confirmed UK business-to-business trade exchange Bartercard as an official partner from the 2014 Super League season.
Raiders extend Huawei sponsorship with eye toward China game
Chinese telecommunications firm Huawei has agreed to extend its deal with Australian rugby league side Canberra Raiders and will continue its role as a major sponsor of the team for the 2014 National Rugby League season.
St Helens renews Typhoo partnership
English Super League rugby league club St Helens has extended its shirt sponsorship deal with tea producer Typhoo for a further three seasons.
Remondis lends its name to Sharks
The National Rugby League’s Cronulla Sharks rugby league team has agreed a stadium naming rights deal with waste management company Remondis.
Toyota tackles RFL’s car requirements
Toyota has agreed a three-year deal with the Rugby Football League to become the official car supplier to the sport’s governing body in the UK.
Analysis of Sponsorship in Australia and New Zealand – the Example of Rugby
Australia and New Zealand not only share a geographical region, a common language and a similar history but also a sporting culture in which rugby and cricket are major sports and soccer is becoming increasingly popular. This analysis of the countries provides headline data and a deeper dive into Rugby League sponsorships.
Suzuki motors on with Melbourne Storm
Suzuki has extended its premium partnership deal with Australian rugby league club Melbourne Storm for a further three years, with the new agreement running until the end of the 2016 season.
Cronulla Sharks snap up kit sponsorship deals
Australian National Rugby League team Cronulla Sharks has completed two separate kit sponsorship deals with One Solutions and Pain Away.
Widnes Vikings stadium set to secure new naming rights partner
Stobart Stadium Halton, the home of English top tier rugby league club Widnes Vikings, is to be renamed under an initial three-year naming rights deal with Select Security Services.
Nib moves to extend dual Newcastle deals
Nib Health Funds has agreed a deal with the Newcastle Knights and Newcastle Jets to extend its dual sponsorship of the two clubs for the next 12 months.
Aviva converts Premiership extension
Premiership Rugby has agreed a three-year extension to Aviva’s title sponsorship of English rugby union’s top-tier league.
NRL’s Waterhouse deal collapses
The proposed sponsorship deal between bookmaker Tom Waterhouse and the National Rugby League (NRL) is believed to have collapsed, according to Australian media reports.
Crown succeeds rival as Rabbitohs sponsor
The Crown Resorts casino company has succeeded rival The Star as a sponsor of the South Sydney Rabbitohs NRL rugby league team in a three-year deal, from 2014-16.