Multiple Sports
Binance pulls out of FTX bailout leaving sponsorship deals in jeopardy
The future of cryptocurrency exchange FTX and its raft of high-profile sports sponsorship and athlete endorsement deals has become increasingly uncertain after rival operator Binance backed out of a rescue…
Right Formula acquires PR agency Patterrn
Sports marketing agency Right Formula has made sports PR and content agency Patterrn its latest business acquisition
Entain to cut back sports sponsorship in Australia amid new gambling advert rules
Betting group Entain has signalled that it will reduce its sports sponsorship spending in Australia following the introduction of stricter advertising regulations for gambling companies in the country
Sage targeting ‘dynamic investors’ with sports sponsorship push
Sage has significantly expanded its presence in sport via deals with the ECB Hundred, Major League Baseball and Six Nations Rugby this year. Matthew Williams speaks to Craig Inglis, executive vice-president, global brand and integrated marketing, and global sponsorship director Sally Moore about the company's strategy.
Kindred Group taps Sportradar to bolster customer acquisition
Sportradar, the sports data and digital content company, has agreed a deal with online gambling operator Kindred Group and will provide paid social media advertising to boost customer acquisition through…
Providence invests in Wasserman as RedBird, Madrone exit
California-based sports marketing, music and talent agency Wasserman has received a strategic investment from private equity firm Providence Equity Partners
Prasad succeeds Kim as Relo Metrics CEO
Relo Metrics, the AI-powered sponsorship analytics platform, is undergoing a change of leadership as Jay Prasad, former chief strategy officer at LiveRamp TV, the cross-screen advertising measurement firm,…
OVG, CFG Bank strike naming rights deal for Baltimore arena
Sponsorship marks first sports facility pact for Maryland-based company
UniqFEED secures ‘multi-million’ investment from Patinex
Virtual advertising technology company UniqFEED has announced the closing of a Series C funding round led by a single backer, private investment company Patinex
American Express partners with Utah Jazz, trio of arenas
The National Basketball League’s Utah Jazz and the team’s arena, Vivint Arena, announced a new sponsorship agreement with American Express to make it the official payments partner of the Jazz and Vivint Are…
MSG Sports strikes Hub marketing partnership
Global insurance brokerage Hub International has been named a marketing partner of the National Basketball Association's New York Knicks and National Hockey League's New York Rangers as part of a wide-ranging…
Sportfive aligns with Polygon in push into Web3 space
Sportfive has signed a ‘multi-year’ agreement to become the global agency of record for Polygon, the blockchain infrastructure provider, as the sports marketing agency targets Web3 as a key pillar of …
Indian government cracks down on betting news websites
India’s government has warned broadcasters against advertising gambling products following the rise of what it describes as “online offshore betting platforms” using news websites as a “surrogate product…
Turnstile adds New York office to UK and Australia presence
Sponsorship valuation agency Turnstile has launched a New York office to complement existing offices in the UK and Australia
TGI Sport’s trio of acquisitions likely to preface aggressive rights push
Three deals have expanded firm’s regional footprint and improved tech and sales capabilities
Sports sponsorship gives Crypto.com the ‘widest global audience’, says CMO
Crypto.com's billion-dollar-plus sports sponsorship agreements have allowed the cryptocurrency platform to reach the "widest global audience", the company's chief marketing officer has said.
Agency Q&A | Will the cost-of-living crisis cause the sponsorship market to go soft?
The sports sponsorship sector is facing a squeeze from multiple angles with doubts emerging about the long-term viability of the crypto sector, betting marketing spend threatened by government legislation and a cost-of-living crisis thrown into the mix. We asked five agencies about the future direction of the sector.
TGI Sport concludes trio of deals with Sportseen acquisition
TGI Sport, the Bruin Capital and Quadrant Private Equity-backed media and marketing agency, has concluded a trio of acquisitions in the virtual, digital and LED advertising marketplace by agreeing a deal…