Agency Q&A | Will the cost-of-living crisis cause the sponsorship market to go soft?

(Photo by Rob Pinney/Getty Images).
(Photo by Rob Pinney/Getty Images).
The sports sponsorship sector is facing a squeeze from multiple angles with doubts emerging about the long-term viability of the crypto sector, betting marketing spend threatened by government legislation and a cost-of-living crisis thrown into the mix. We asked five agencies about the future direction of the sector.

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