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Right Formula acquires PR agency Patterrn

Marc Cutler (L) and Robin Fenwick (R) Credit: Right Formula

Sports marketing agency Right Formula has made sports PR and content agency Patterrn its latest business acquisition. 

The move will expand Right Formula’s communications capabilities in motorsport, where it has a significant presence, as well as in other sports. As part of the acquisition, Patterrn founder Marc Cutler will become Right Formula’s head of communications. 

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