Multiple Sports
Lingling Liu joins Web3 firm NMKR as head of sports partnerships
Web3 and blockchain company NMKR has appointed Lingling Liu as head of sports partnerships
COB’s Medley sponsorship to focus on mental health
The Brazilian Olympic Committee (COB) has agreed a two-year sponsorship deal with pharmaceutical company Medley
Irish sponsorship industry value ‘rose to €196m’ in 2022
The Irish sponsorship industry grew by nine per cent to reach an overall value of €196m in 2022, according to the annual report from sponsorship and research agency Onside.
Infront director of global partnerships O’Connor switches to 18K Sports
Dave O’Connor has left his role as director of global partnerships at Infront, a role in which he led a team overseeing the delivery and activation of Wanda Group’s various sports sponsorships.
NBA global sponsorship director Tsang moves to Etihad
Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships
TD Garden naming rights extended through 2045
North American banking company TD Bank has retained the naming rights to TD Garden, the home of the National Basketball Association's Boston Celtics and National Hockey League's Boston Bruins, until 2045…
Castore increases debt facility with further deals on the horizon
British sportswear brand Castore has taken up the option of increasing the size of its debt facility by £25m (€28.4m/$30.4m
UniqFEED recruits experienced industry executive Huston as CCO
Virtual advertising technology company UniqFEED has recruited Tom Huston, the experienced sports industry consultant, as chief commercial officer
IMG hires Wasserman’s Collins to lead Middle East business
IMG has hired David Collins from rival agency Wasserman to serve as its senior vice-president and managing director for the Mena region
Lars Lamadé, SAP: ‘We sponsored the All Blacks because they’re big in Asia’
Lars Lamadé, head of global sponsorships, SAP, describes how the company use its esports sponsorships to recruit new staff and explains how the firm’s sponsorship of the New Zealand All Blacks plugged a gap in its portfolio
CAA Sports targets expansion in Apac with slate of new hires
The Asia-Pacific branch of sports marketing agency CAA Sports, in Singapore, has added several experienced staff as it aims to expand its business in the region
CSM Sport & Entertainment adds Cooper to rights team
The CSM Sport & Entertainment agency has named Phil Cooper as its director of rights
MSE halts FTX promotion, MLB also moving away from deal
Monumental Sports & Entertainment, parent organization of several North American pro teams, is stopping promotion of its FTX partnership after the cryptocurrency exchange filed for bankruptcy
Maglietta named commercial director, football at Socios
Daniel Maglietta has been appointed to the position of commercial director, football at blockchain platform Socios.com.
Maglietta has switched from his role as head of football partner acquisition
FTX files for bankruptcy, leaving sports sponsorships on brink
Beleaguered cryptocurrency exchange FTX has filed for Chapter 11 bankruptcy in the United States, putting all the company's multiple global sports sponsorship deals in danger of collapse
Miami-Dade exploring FTX legal remedies, Mercedes F1 team suspends deal
Miami-Dade County is exploring "all legal remedies" if cryptocurrency exchange FTX cannot meet its financial obligations in a 19-year stadium naming rights agreement at the publicly owned facility that…
Binance pulls out of FTX bailout leaving sponsorship deals in jeopardy
The future of cryptocurrency exchange FTX and its raft of high-profile sports sponsorship and athlete endorsement deals has become increasingly uncertain after rival operator Binance backed out of a rescue…
Right Formula acquires PR agency Patterrn
Sports marketing agency Right Formula has made sports PR and content agency Patterrn its latest business acquisition