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Kindred Group taps Sportradar to bolster customer acquisition

(Photo by Sportradar)

Sportradar, the sports data and digital content company, has agreed a deal with online gambling operator Kindred Group and will provide paid social media advertising to boost customer acquisition through Sportradar ad:s, its multi-channel performance marketing platform.

Sportradar will support Kindred Group’s customer growth plans and seek to increase the effectiveness of its advertising spend by optimising social media as an acquisition channel.

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