Multi-sport
FNB extends Soccer City naming-rights deal
Financial services company First National Bank has extended an agreement that grants it naming rights to the FNB Stadium in Johannesburg, South Africa.
USOC extends with 24 Hour Fitness
Health club chain 24 Hour Fitness has extended its partnership with the United States Olympic Committee (USOC).
Dutch Olympic Committee replaces Asics with Fila
The Netherlands Olympic Committee*Netherlands Sports Federation (NOC*NSF) has entered into a new apparel partnership with South Korean sportswear brand Fila.
Toyota picks European market giants for NOC deals
Japanese carmaker Toyota last month added major National Olympic Committee (NOC) sponsorship properties in support of its record-breaking Olympic Global Partner agreement.
Naming rights contract renewed for The O2
Telecommunications company O2 has reached an agreement with venue owner and operator AEG to retain naming rights to The O2 in London for a further 10 years.
GoFundMe to support Special Olympics through new partnership
Social fundraising platform GoFundMe has entered into a global partnership with Special Olympics, the movement that seeks to empower athletes with intellectual disabilities.
Commonwealth Games Canada secures new kit partner
Sportswear company Kukri has agreed a partnership with the Commonwealth Games Canada (CGC) organisation.
Atos confirmed as first sponsor of 2018 European Championships
French IT services company Atos has signed on as the first sponsor of the inaugural edition of the European Championships multi-sport event, which will be staged in Glasgow and Berlin next year.
Gold Coast 2018 links up with Isentia
The 2018 Gold Coast Commonwealth Games multi-sport event has signed a new partnership deal with media monitoring and analysis company Isentia.
Kuala Lumpur 2017 seals first non-ASEAN partner
Japanese food and chemical corporation Ajinomoto has agreed a deal to sponsor the 2017 Southeast Asian Games multi-sport event, which will be staged in the Malaysian capital of Kuala Lumpur.
British Olympic Association signs wide-ranging partnership with STH
The British Olympic Association has entered into a partnership with Sports Travel and Hospitality Group, a travel and ticketing specialist.
Gold Coast 2018 clocks up first top-tier partner
Swiss watch brand Longines has signed on as the first international tier one partner of the 2018 Commonwealth Games, which will be hosted by the city of Gold Coast, Australia.
Gold Coast 2018 gears up for Hard Yakka ahead of Commonwealth Games
Australian clothing brand Hard Yakka has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will take place in the country’s Gold Coast region.
Rio 2016 venue lands naming-rights partner
Direct selling company Jeunesse has acquired naming rights to the Arena OlÃmpica do Rio, one of the venues for the Brazilian city’s staging of the 2016 summer Olympic and Paralympic Games.
Rival French banks make plays for Paris 2024 OCOG rights
French banks BNCF and BNP Paribas are positioning themselves for a chance to win the prize of Official Bank of the Organising Committee for the Olympic Games (OCOG) in the event that Paris wins its bid…
Toyota adds CONI to Olympic sponsorship portfolio
The Italian Olympic Committee (CONI) has entered into a partnership with Japanese automotive manufacturer Toyota.
Canadian Olympic Committee claims first with SAS deal
The SAS Canada subsidiary of data analytics specialist SAS has entered into a partnership with the Canadian Olympic Committee (COC).
IOC hails ‘ground-breaking’ Alibaba partnership
Chinese e-commerce company Alibaba has agreed a long-term deal to become a top-tier partner of the International Olympic Committee.