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British Olympic Association signs wide-ranging partnership with STH

The British Olympic Association has entered into a partnership with Sports Travel and Hospitality Group, a travel and ticketing specialist.

As part of the agreement, the two parties will launch Team GB Live, which will provide Team GB fans with a range of opportunities to engage with and support British athletes.

Official travel packages will be created for fans wishing to support Team GB at the 2018 winter Olympic Games in Pyeongchang and the 2020 summer Games in Tokyo. Various fan engagement events and other unique experiences will also be provided.

These will include exclusive access to Olympic tickets for Team GB fans. The official launch of the new products will take place in mid-2017.

Simon Jefford, chief executive of STH Group, said: “The creation of these new experiences will provide a unique opportunity for Team GB fans to engage with the team and will be the first of its kind in this country. This new venture will put supporting Team GB athletes at the heart of our offer.”