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The Organising Committee of the Sochi 2014 Winter Olympics expects to sign five more sponsorship deals in September, to add to the 49 already in place, its president and chief executive, Dmitry Chernyshenko, told Sports Sponsorship Insider this month.
The domestic sales programme for the Rio 2016 Summer Olympic Games is once again gaining traction after signing four second-tier deals in the past three months.
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