Motorsport
Toro Rosso drinks to extended beer deal
Spanish brewery Estrella Galicia has extended its partnership with Formula One motor-racing team Toro Rosso.
Aston Martin returns to F1 with Red Bull collaboration
British sportscar marque Aston Martin has returned to the Formula One motor-racing world championship under a deal with Red Bull Racing team.
McLaren walks on with major sponsor
Diageo-owned whisky brand Johnnie Walker has signed a multi-year extension to its partnership with Formula One motor racing team McLaren-Honda.
Ferrari sails into 2016 season with Riva partnership
Italian yacht manufacturer Riva has entered into a season-long partnership with Formula One motor racing team Ferrari.
Bestseller replaces PDVSA in Renault F1 relaunch
Danish fashion brand Bestseller will sponsor carmaker Renault’s new Formula One team, thus ensuring that Danish driver Kevin Magnussen gets one of the main driver positions for the 2016 season.
Indy 500 secures most-valuable IndyCar race deal
Indiana-based motor oil brand PennGrade Motor Oil has signed the most-valuable race sponsorship contract in IndyCar history, as presenting sponsor of the flagship Indianapolis 500 event.
Sauber counts down to 2016 F1 season with Edox
Formula One motor racing team Sauber has signed Swiss watch manufacturer Edox as a new premium partner.
Diageo extends Force India sponsorship as part of Mallya settlement
Alcoholic drinks producer Diageo has extended its sponsorship of Force India as part of a settlement deal with Vijay Mallya, the team principal and part-owner of the Formula One motor-racing team.
AT&T maintains connection with Red Bull Racing
US telecommunications company AT&T has extended its backing of Red Bull Racing by signing a new multi-year partnership with the Formula One motor racing team.
Richard Mille adds Haas to F1 roster
Luxury watchmaker Richard Mille has entered into a season-long partnership with new Formula One motor-racing team Haas F1.
Sauber teams up with software developer
Software developer IFS has signed on as a principal partner of Formula One motor racing team Sauber.
McLaren enters into new long-term partnership with watchmaker
Formula One motor-racing team McLaren-Honda has entered into a 10-year partnership with luxury watchmaker Richard Mille.
Hype Energy maintains F1 connection with Force India renewal
Formula One motor racing team Force India has agreed a one-year extension to its partnership with drinks manufacturer Hype Energy.
Casio keeps F1 relationship ticking with Toro Rosso deal
Japanese watch brand Casio has agreed a two-year deal to become an official partner of Formula One motor racing team Toro Rosso.
Haas F1 gears up for Formula One debut with Alpinestars
Haas F1 has signed a partnership with protective apparel manufacturer Alpinestars ahead of the team’s entry into the Formula One motor racing championship this season.
Rolex continues Australian GP association
Swiss watchmaker Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a fourth consecutive year.
Renault reveals commercial partners for return as F1 constructor
French automotive manufacturer Renault has unveiled its key commercial partners for its return to full-works status in Formula One, with Renault-Nissan Alliance partner Infiniti set to continue its journey in the motor racing championship following the end of its association with Red Bull Racing.
Lexar upgrades WRC partnership
US digital memory solutions brand Lexar has upgraded its association with the World Rally Championship motor racing series.