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Hype Energy maintains F1 connection with Force India renewal

Formula One motor racing team Force India has agreed a one-year extension to its partnership with drinks manufacturer Hype Energy.

Under the deal for the forthcoming 2016 season, Hype branding will be located on the cockpit of Force India’s VJM09 car, the inside of the rear wing end plate and on the drivers’ suits.

The extended partnership allows Hype Energy to build on its strong heritage in motorsport, which dates back to the 1995 season when its logo first appeared in Formula One. Hype’s current chief executive is Frenchman Bertrand Gachot, who raced in F1 from 1989 to 1995.

Gachot said: “Last year, thanks to the great successes of the team, the Hype brand enjoyed huge growth and strengthened its global position in the functional drinks category. I enjoy working with this team and from a personal perspective it’s a natural choice: I was involved with the team since its creation in 1990 and raced for them in 1991.”