Richard Mille adds Haas to F1 roster

Luxury watchmaker Richard Mille has entered into a season-long partnership with new Formula One motor-racing team Haas F1.

Financial terms of the agreement with the US outfit, which will cover the upcoming 2016 F1 season, were not disclosed.

As part of the deal, the Swiss watchmaker’s branding will appear on Haas F1’s cars and on the race suits of the team’s drivers, Romain Grosjean and Esteban Gutierrez. Grosjean has an existing relationship with Richard Mille, having served as a brand ambassador for the company since 2014.

The announcement comes after Richard Mille last week confirmed a 10-year partnership with fellow F1 team McLaren-Honda. The watchmaker previously sponsored Lotus, whom Frenchman Grosjean raced for last season.