Motorsport

Italian Formula One motor racing team Toro Rosso entered into a partnership with Mexican insurance broker Interproteccion for the country’s return to the motor racing series’ calendar at the weekend, with the two parties set to explore a long-term collaboration.

Hospitality and hotel chain Hilton Worldwide has extended a partnership with the McLaren-Honda Formula One motor-racing team.

World Superbikes (WSBK) has met its five-year sponsorship target, from 2013 to 2017, three years early and has secured just under half of that total until 2020 with a new series title deal.

Russian cybersecurity company Kaspersky Lab has agreed a five-year extension to its sponsorship deal with Formula One motor racing team Ferrari.

Formula One motor-racing team McLaren has unveiled a partnership with Chandon, a sparkling wine brand of the Moët Hennessy group.

Formula One motor racing team Red Bull Racing has named AeroSlim, the herbal breath freshener and mouth cleanser, as an official sponsor for this weekend’s Japanese Grand Prix.

The International Speedway Corpration (ISC), which governs the race tracks of the North American stock car-racing series Nascar, has teamed up with the petrol company Sunoco.

The V8 Supercars motor-racing series has expanded its partnership with the Xbox gaming company ahead of the 2015 Supercheap Auto Bathurst 1000 race.

The car manufacturer Audi is contemplating entering Formula One with Red Bull serving as a main sponsor of the motor-racing team, according to German car magazine Auto Bild.

North American stock car-racing series Nascar has signed up vehicle and engine manufacturer Bombardier Recreational Products (BRP) as the title sponsor for the two final qualifying races for the Daytona 500 event.

Oil and gas company Shell is sticking with motorsports to connect with key demographics and authenticate its products.

Oil and gas company Shell will pay an 11-per-cent increase to continue sponsoring the Scuderia Ferrari Formula One team, despite the team being “less successful” than the brand wants.

Luxury carmaker BMW has renewed its deal as Official Vehicle Partner of Formula E as brand faith in the fledgling series, and its pricing, remains stable.

Technology company Microsoft last month agreed a title sponsorship deal for the 21st race in Nascar’s Sprint Cup Series to cross-promote its central and team sponsorships with the organisation and the launch of its new operating system, Windows 10.

Singapore Airlines has agreed an extension to its title sponsorship deal with Formula One’s Singapore Grand Prix.

Luxury carmaker Mercedes-Benz uses its sponsorships in football to increase global brand consideration and perception but uses its other agreements to directly target potential customers.