Motorsport

Luxury watchmaker Richard Mille has agreed a deal to sponsor the upcoming edition of the Race of Champions motor-racing event.

German luxury car brand BMW has upped its investment in the Formula E motor racing series to promote the BMW i range of hybrid and electric cars and claim a leadership position in the fast-growing e-mobility sector.

German luxury car brand BMW has signed a multi-year extension to remain Official Vehicle Partner of the Formula E race series as it continues to press its claim as a leader in the electric mobility sector.

Sports Sponsorship Insider invited Scott Branch, head of communications, Motorsports at the CSM Sport & Entertainment, to look back on the Formula One season and highlight five things the agency learned from the series' first year under new owners Liberty Media.

Sports Sponsorship Insider spoke with Hans Erik Tuijt about Heineken’s learnings, thoughts on the changes to Formula One made under new owners Liberty Media, and goals for next season and beyond. 

Formula E has extended deals with founding partners, French tyre manufacturer Michelin and German automotive manufacturer BMW, ahead of the 2017-18 season of the electric car-racing series.

Banking group Santander has agreed a deal with Uefa, the governing body for European football, to sponsor its Champions League club competition. The Spanish company has also confirmed that it has ended its sponsorship commitments in the Formula One motor-racing series.

Italian automotive marque Alfa Romeo will return to the Formula One motor-racing championship for the first time in over three decades after agreeing a multi-year partnership with the Sauber team.

French tyre manufacturer Michelin has paid a single-digit percentage fee increase to extend its sponsorship and tyre supply agreement with MotoGP from 2019 to the end of the 2023 season.

Formula One motor-racing teams McLaren and Renault have agreed sponsorship deals with Spanish clothing brand Kimoa and French sportswear company Le Coq Sportif, respectively.

Automotive manufacturer Vauxhall has agreed to stay on as the title sponsor of the North West 200 motorcycling event in Northern Ireland for the sixth consecutive year.

North American stock car-racing series Nascar has extended its partnership with tyre manufacturer Goodyear.

Formula One motor racing team Toro Rosso has renewed its partnership with Japanese watch manufacturer Casio.

German fashion house Hugo Boss and the Formula E electric car-racing series have today (Monday) confirmed the signing of a new sponsorship agreement.

Hugo Boss chief executive Mark Langer has revealed that the German fashion house will end its partnership with Formula One motor-racing team Mercedes in favour of switching its motorsport sponsorship strategy to the Formula E electric car-racing series.

IndyCar is searching for a new title sponsor after US telecommunications company Verizon opted to end its backing of the North American motor-racing series.