Motorsport

Swiss watchmaker Rolex has extended its title sponsorship agreement with the Australian leg of the Formula One motor-racing world championship.

Global logistics company United Parcel Service (UPS) is using its sponsorship of the Ferrari Formula One team to connect with business-to-business customers in both developed and developing markets worldwide

US cigarette and tobacco company Philip Morris International has extended its long-running partnership with Formula One motor-racing team Ferrari.

Global logistics company United Parcel Service (UPS) has renewed its sponsorship agreement with Formula One team Scuderia Ferrari in a four-year deal, from 2018 to 2021.

Champagne Carbon has agreed a deal to become an official supplier of the Formula One motor-racing championship.

Formula One motor-racing team Ferrari has extended its partnership with global shipping and logistics company UPS.

Malaysian oil and gas company Petronas has signed a multi-year extension to its title sponsorship of Formula One motor-racing team Mercedes.

US wireless technologies specialist Qualcomm has agreed a deal to become the title sponsor of the Formula E electric car-racing series’ inaugural ePrix in New York City.

The Formula E electric car-racing series has partnered with the EMEA division of Disney in a move designed to promote the entertainment and media company’s new movie, Cars 3.

US automotive manufacturer Chevrolet has extended its partnership with North American motorsport organisation the National Hot Rod Association (NHRA).

Formula One motor-racing team Ferrari has extended its partnership with Italian yacht manufacturer Riva.

Formula One motor-racing team Force India has entered into a partnership with online sports news and entertainment platform SportBible.

Flag carrier Qatar Airways this month became the latest major company to sign a deal with Formula E – having decided that the series has reached critical mass and good level of credibility – as the brand bolsters its portfolio ahead of the end of its Barcelona shirt deal.

Formula One motor-racing team McLaren-Honda has extended its partnership with hotel and hospitality chain Hilton for an additional two years.

Formula One motor-racing team Renault has entered into a partnership with French fashion brand Daniel Hechter.

Qatar Airways has reached an agreement with the Formula E electric car-racing series to sponsor events in Paris and New York City.